Introducing the NYX Marcom Awards Expert Jury Panel

The NYX Marcom Awards Jury is exceptional in the depth of expertise it draws on from its extensive judging community, composed of highly respected and experienced professionals who have distinguished themselves in their field. Judges are handpicked from a diverse range of marketing and advertising companies as well as disciplines from around the world, bringing industry knowledge and category-specific skill sets to evaluate every entry.

It is with great gratitude and honor that we celebrate the Jury Panel for dedicating their time, knowledge as well as hard work to maintain the awards at the highest standards. Without this prestigious group of industry experts' commitment and enthusiasm, the award program would not be possible.

United States

Anthony Wiktor

Principal and Creative Director, Ad Victorem

Anthony Wiktor is the Principal and Creative Director of Ad Victorem, a design strategy and branding agency, where he is responsible for developing and executing winning creative campaigns, websites and digital designs. Anthony has over a decade of award-winning experience in website design and has worked on projects across a diverse set of industries - from entertainment to consumer products to hospitality to technology. Some of his most notable clients include FOX, ESPN, Nestle and W Hotels. He holds degrees in design from Columbia College Chicago and Woodbury University, and a Certificate in Marketing, Advertising & Branding from UCLA. Anthony is also a frequent lecturer at USC's Annenberg School for Communication & Journalism and serves on the board of the Los Angeles Chapter of AIGA. In addition to his diverse and experienced background, Anthony mentors multiple young designers. He is known to be patient and pedagogic, he has an incredible eye for detail. Because of his background, skills and experience in the industry, Anthony Wiktor would be an excellent judge for Digital website design.

United Kingdom

Samantha Fay

SVP Global Brand Strategy, Guinness World Records

Sam is responsible for Guinness World Records' global brand strategy, new product development, strategic partnerships and also heads up the innovation division, The Records Lab. She develops creative campaigns with top agencies and brands all over the world to take the world's best-known brands to new, record-breaking heights! Her favourite moments over the years have included presenting Michael Jackson with his certificates, meeting the Queen and sharing the lawn at the White House with Michelle Obama. Sam is an experienced keynote speaker and in the last 12 months has delivered sessions at various prestigious industry events including Cannes Lions, Spikes Asia, Festival of Marketing, Chief Marketing Officer Europe Summit, Chief Strategy Officer Summit New York, and the China International Advertising Festival. She is also a regular on judging panels and sits on the jury for the European Sponsorship Awards, UK Public Service Sector Awards, PR Moment Awards, Creativepool Awards and the Brand Film Festival.

China

Birger Linke

Global Group Creative Director, MindChamps

With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, DMG, set up TBWAVietnam, is partner in two start ups, and currently the Global Group Creative Director at MindChamps - the company leading the revolution in education. Working across disciplines, incl. advertising, digital, and (interior) design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.

United Kingdom

Anthony Jones

Creative Director, The Drawing Room

Anthony has spent over 16 years driving insightful and impactful creative solutions at some of the most well known creative agencies in the UK. He has also spent a deal of this time specialising in creating industry-class digital communications and user experiences. Obsessive and passionate when it comes to quality and effectiveness, Anthony revels in moulding large and small scale creative solutions to business problems, making sure that a blend of perspective, real craft and insight-driven strategy remains a central theme. During his career he, and his teams, have produced award-winning work for some of world's most recognisable brands. Some past clients include ghd, BP, EA Games, DHL, Financial Times, Michelin, Nissan, Barclaycard, CITI Financial Europe, Shell, Crown Paints, Virgin, and LG. Anthony admits he is a 'design geek' spending much of his personal time immersed in all areas of the creative gamut. He also lectures at the University of Leeds (UK), teaching the next generation of creatives and designers about interactivity and user experience.

Chile

Pancho González

Chief Creative Officer, Inbrax

Pancho González studied advertising at the Universidad de Santiago in Chile and coursed an EMBA at the Berlin School in Steinbeis University, Germany. He has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile. He has been judge at major worldwide advertising festivals, including Cannes, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, and many more. He is also the Associate Member of IADAS (USA); AIVA (USA); Mentor at Red de Mentores (Chile) and Mentor at Acción Emprendedora (Chile). Pancho González is one of the most influent creative in his market. Recently nominated in the Top 25 Worldwide Chief Creative Officers by Creativepool, London; ranked number 2 overall Chilean creative directors at Lüerzer's Archive 2015; Adlatina ranked his agency Chilean Top Ten at Crema Ranking 2014 and his agency was located at 7th place in WINA Festival 2016 overall. Throughout his career he had worked for local and global brands and is happily married with Carolina whom he has a son called Caetano.

United States

Rafael Marin

Associate Design Director, Work & Co

Rafael is the Design Director at Work & Co., having over a decade of experience in the creative industry by designing digital products for brands like Virgin America, Nike, Twitter and the NBA. Rafael's role allows him to collaborate with clients to create amazing digital products and services based on specific measures of success, rapid prototyping, and continuous testing and improvement. With a penchant for creative work, Rafael also focuses on designing engaging cross-platform experiences that allows both interaction and visual design to intersect together, allowing different elements to work together.

Brazil

Daniel da Hora

Founder, Chief Creative Officer, DH,LO Creative Boutique

Considered one of the most important creatives of his generation, Daniel da Hora is a multi-awarded creative with 20 years of experience in the industry. He built successful regional and national cases for brands such as Apple, Carrier, Castrol, Honda, GM, and others. He majored in Graphic Design, with postgraduate (Master's / Doctorate) in Communication and Semiotics. He is now the Founder and Chief Creative Officer at DH,LO Creative Boutique since 2010. As a creative with a 20 years carrier, he helped building successful regional, national and international cases for brands such as Apple, Carrier, Castrol, Honda, GM, LG, Alphasphere, ASA Industries, Government of Pernambuco, LD & Cia, Eletroshopping, Exclusive Line and many others. Beyond the art direction and creative direction skills, he also works with graphic design, branding and product insight, bringing together creativity, technology, innovation, and culture for shifting the value of projects. Daniel is an awarded speaker and member of the jury at several global creativity festivals, such as Cannes Lions; Clio Awards, New York Festivals, London International Awards, Muse Creative Awards, A-Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Named one of the "Ten most influential creatives in Brazil in 2009" by AdvertLatina. In 2014, Daniel was named by the Brazilian media as the "Brazilian creative that most attended to creativity juries in the early 21st Century" and was appointed the "Number 1 Creative Juror of the World in 2015" by The NextGag Magazine. He is also a member of The International Academy of Digital Arts and Sciences (iADAS), International Awards Associates (IAA), The Academy of Interactive & Visual Arts (AIVA), and Art Director's Club (NY/USA). In 2016, he was named by Creativepool as the TOP 3 Creative Directors of the world.

Italy

Jurij Plavnik

Creative Director, F4F Creative Factory

Jurij Plavnik is the founder and CEO Creative Director of F4F Creative Factory, Italy. With 20 years of experience and passion for branding, graphic design, web design and advertising, he has worked with international clients like Castelli Cycling, Lumberjack, Calzedonia, Spalding, and so on. Jurij received multiple international awards like the Italy Web Award, Mediastars (where he participated as a juror), Davey Awards and WebAwards.

United States

Emaneul Kapp

Director of Media, Stewards of Wildlife

Growing up in northern of South Africa on a farm, Emaneul has always had an immense love and respect for wildlife. During the past 8 years, his love for conservation has been unmistakable in everything he does. Recently, joining Stewards of Wildlife Conservation (SWC) as their Director of Operations, it has blossomed into a passion, growing with each new project. SWC has given him the platform from which he can make a difference, with not just African animals, but species from all over the globe. Supporting both in-situ and ex-situ conservation it has allowed him to further his expertise in conservation and make a difference on both sides of the spectrum. Being involved in the everyday planning, organizing and operating of several different projects are both exciting and rewarding. His recent trip to South Africa was a huge success in documenting information for their Rhino Forever Project and has brought them closer to bringing Southern White Rhinos to Texas. He also has the privilege to work with like-minded individuals in the industry by attending tradeshows to promote and raise conservation dollars for both SWC and our conservation partners. He believes in what he does, and what they do as a team at SWC does make a difference, and the proof is evident in all his projects.

Oman

Shadi Al Hroub

Creative Director, Gate 10

Shadi has over 13 years experience in design and communications, including over 7 years of research in branding and advertising specifically. Based upon his strong education in design and his extensive professional experience, Shadi has won numerous international design awards and designs at the international level. Through a strategic combination of management, organization and communication skills, Shadi has brought forward new concepts of design that have successfully promoted increased participation across various mediums. His design experience ranges from graphic design and packaging to branding and advertising (both traditional and digital). He has worked as a lecturer in creative design in various American universities and as a creative consultant at Leo Burnett, Hilton Worldwide, the International Trade Center. He was a final judge for the Stevie Awards, Future Ideas, the A’ design awards, Adobe Achievements Awards 2018, Grand Jury Panel at Vega Digital Awards 2017 and Currently Grand Jury Panel at Muse Awards 2018.

United States

Laura Barrera

Digital Art Director , Gig Miami

A Fashion & Lifestyle Branding Expert, Laura is the founder of Gig Miami, where she focuses on branding and creative alignment, web design and e-commerce experiences for all exceptional brands. Helping fashion brands create a beautiful visual identity with compelling messaging, Laura allows fashion brands to connect with their ideal audiences who identity with their brand values and aesthetic. Laura is also very well versed in all things branding and web design, always looking at the big picture and long term vision of the brand itself.

United States

Keisha Salmon

Director, Communications & Audience Development, American Documentary

Having worked with nonprofit and for-profit companies across many different industries for 9 years, Keisha has often been tasked with developing and refining the creative process behind various marketing and communications engagement initiatives. For over 15 years she has used her experience in marketing, communications and advertising to create meaningful and strategic campaigns that elevate the branding of any product, service or organization as a whole. Those experiences, which include a lengthy history of her own successes and learning curves help her to identify creative elements that are most impactful.

Spain

Taejay Lee

Partner / Creative Director, The Headliners

Taejay is a digital native who got his professional start in the gaming industry in Korea, his homeland. During his time with the game maker Min Communications, he helped commercialising 3D MMORPG game globally and launched an international game tournament show across 8 countries. His creative wanderlust then took him to a variety of places such as Bangkok, London, and Amsterdam at shops like FCB, Saatchi & Saatchi, Nomads, and THEY where he honed his skills in advertising that won client's hearts and awards. He has conducted an orchestra with animals, made people to taste a cracker with ears, turned every gamer into Leo Messi, crafted an art with a vacuum cleaner, and built a hoverboard racing circuit at the F1 Monaco GP along the way. At home TJ dedicates himself to cooking Korean BBQ for his Spanish wife and Scottish Terrier, and nurturing a love for Kimchi in anyone who shows an interest on fermented spicy food.

Malaysia

Alex Tan

Co-Managing Director, Nokua Design

Alex is the Co-Managing at Nokua Design, an award-winning agency, with more than 10 years of experience in both advertising agencies and in-house teams in various roles, including design, art direction, and creative direction. As a Co-Managing Director & Creative Director, Alex has created successful initiatives for international brands such as Walt Disney Licensee, Dreamworks Production Licensee, Herbalife, Nu Skin, Cartivia, Avon, Singapore Expo, MPH Bookstores, Garnier etc. Alex is also responsible for company strategy, creative vision, and user experience. He works directly with clients to leverage concept and idea in order to create meaningful experiences designed that inspire and improve clients' brand and peoples' lives. Alex brings his passion for design to Nokua Design's office by creating a work environment that fosters collaboration and personal growth, and a culture that celebrates a healthy work/play balance. With a focus on creative design, his goal is to create work that is not only beautiful to look at but produces the results a client needs.

United States

DJ Summitt

Motion Designer, Hewlett Packard Enterprise

DJ Summitt is an award-winning Art Director and Founder, Motion Designer of Summitt FilmWorks in San Diego, CA. Sitting at the juncture of generations and the edge of nations, DJ fuses bleeding-edge techniques, proven design theory, meticulous process, international experience, and a heaping dose of the x-factor to help his clients' projects and products leap out of the screen and into the audience's lifestyle.

Germany

Claudia Goergen

Managing Director, FILMUNIQUE Medienproduktion GmbH

Claudia Goergen is the managing director of FILMUNIQUE Medienproduktion GmbH and has already worked in and for many different media in her professional career. She has many years of relevant professional experience in the field of public relations, web and film and worked as a person in charge within companies as well as a creative for companies. Claudia is able to perceive the strength of a campaign, but also the deficiencies when it comes to viability or reaching the intended target groups.

Portugal

Leandro Peixoto

Co-founder Designer & Creative Director, INFINIT

Leandro (aka Leopat Magnus) is a self-taught Designer & Maker from Lisbon. Founder & Art Director at INFINIT, Design Lead at GadRing, Smatch and member of the AWWWARDS jury. With over 12 years work experience he worked with some pretty great people at some pretty awesome companies. He also spend about 3 months a year working on self-initiated projects.

China

Ronn Lee

Creative Director, BEAMY

Ronn possesses more than 16 years of knowledge and expertise in leading design and branding programmes across the Food and Beverage, Lifestyle, Real Estate and Hospitality sectors. A fearless pioneer, she moved to Shanghai to work as Senior Art Director in advertising and branding agencies, and eventually started her own creative agency to capitalise on China’s burgeoning market potential for brand creation and design services. To date, her award winning agency BEAMY has worked with a wide array of clients ranging from distinguished MNCs to independent start-ups. Prior to Shanghai, she worked as an Art Director in Tokyo. Her experience in Singapore, Japan and China has exposed her to vastly different working cultures and design sensibilities.

Ecuador

Jimmy Landaburu

Creative / Senior Art Director, Creacional AAG / Carat Dentsu

Through his career he's had the opportunity of working in some of Ecuador's top agencies such as Maruri Grey, Norlop JWT, Lowe and Y&R. Always aware of the need to acquire different perspectives to expand his knowledge about the advertising industry he worked as an intern in top agencies Agulla & Baccetti, Y&R (Argentina) and Grey Brasil. Jimmy's creative portfolio includes some recognitions and awards in both national and international festivals, such as New York Festivals, El Ojo de Iberoamerica, Condor de Oro, Festival del Caribe, Diario El Comercio, among others. Has had several publications of his work and interviews in diverse advertising and design sites like Latinspots, Abduzeedo and Fubiz Recently in 2016 he had the honor of being invited by The One Club to participate as a Mentor on the Creative Bootcamp New York hosted by Wunderman & Creative Bootcamp London hosted by Wieden + Kennedy, and chosen to be part of preliminary jurys on Adstars Festival in Korea. As also it represents Jury in FEPI Festival Independiente de Publicidad. This year Jimmy was confirmed like Grand Jury on New York Festivals, Chief Jury on Luxury advertising Awards, Grand jury on Muse Awards, Mentor & Jury on Adobe Design Awards and Preliminary Jury on Cresta International Awards in New York. At the present time he works as a Senior Creative Art Director in Creacional AAG, On line Academic 3D teacher in Crehana creativity school, Academic Mentor on Bendita carpeta Argentina.

India

Saswata Das

Director, Almond Branding

Saswata Das has a rare combination of business logic and creative flair. His strong foundation in Marketing coupled with decade of experience leading Design agencies has given him the skillset to objectively judge a subjective piece of design or creative - being able to differentiate between what only looks good vs what works good for the consumer or TG or the market. He has worked with established brands as well as startups across markets with enriched experience of creating brands, leading teams and growing businesses. While on the journey of helping companies in launching new brands, revamping existing brands, defining categories and achieving business growth, he developed the expertise in Brand Creation, Positioning, Brand Architecture and Strategic Design Consultancy. Being an alumnus of Mudra Institute of Communications, Ahmedabad (MICA), he possesses strong foundations in creative advertising, design, PR, an eye for good branded content and have kept himself abreast with the latest trends in this field through blogs, journals and events. Saswata Das is capable of judging not only traditional forms like print and films and photography but also newer media and social media campaigns.

Canada

Thomas Jankowski

Chief Digital & Growth Officer, Coinsquare

As a recognised global leader with worldwide corporate experience, Thomas is a disruptive digital executive with extensive management and hands-on experience in all facets of technology, product, marketing and sales. A visionary thinker, Thomas focuses on the future while dealing with today through exemplary leadership and knowledge sharing. Winning Gold for Maverick of the Year in the 2019 Stevie Awards, Thomas is also a master at converting emerging technologies into explosive business ventures. His interests also include blockchain, crypto, AI and IoT, having a passion for turning ideas and datas into products, insights and experiences.

United States

Shangning Wang

Visual Communication Design Specialist , United Nations Children's Fund

Shangning is a New York based award-winning graphic designer, illustrator, and all around creative. He focuses on commercial art, typography, illustration, branding, and poster art. He also sits on the jury for a number of design contests, such as Poster hero 6th, Vega Digital Awards 2016-2018, Muse Creative Awards 2016-2019, COW International Design Festival: COW: ILLUSTRATION 2016, International Reggae Poster Contest 2016-2018, GlobalTrend Awards 2017-2019, 2rd International Poster Competition by Graphic Stories Cyprus, The Rookies International Design Awards, and etc. In past few years, he also received more than twenty global awards for his work. His works were exhibited in many cities around the world. His design works have been published in many design magazines and featured on more than thirty graphic design blogs. His work has currently been featured by the Adobe InDesign 2020 as the Splash Screen. He always believes good design can save the world with passion, dream, and love!

India

Deepti Kshirsagar

Founder - Creative Strategist, Tricycle Tribe Creative Ventures Pvt. Ltd.

A purveyor of the thought that good design is the one which impacts lives. Deepti has over a decade of experience in Design and Branding and has been instrumental in launching few notable, global brands in India. She believes that Design is evolving with culture and perspective of looking at design merely as a good looking piece of art needs to evolve too. New energy is pumping in exploring the undone in design and communication, and its imperative to channelize that energy in the right manner. She believes in the ability to nurture and hone the new breed of design basis the experience and intuit. She has done so as a founder of WOW Design, for last 6 years, honing the best talent and delivering some path breaking brand experiences across category.

Japan

Masanori Eto

Creative Director, ADBRAIN Inc.

At the beginning, he had worked on advertising. After, he had developed the Package Design business by oneself. And, he has worked on the package design for over a quarter century. Now, he is the Creative Director of Package Division at ADBRAIN, and working for many Japanese brands and Global brands to Japan. Masanori is Board member of Japan Package Design Association (JPDA). He is the Director of Public relation, and Regional development by design, and international exchange about Package design, and he has been teaching about package design and branding for some Art schools and College in Japan (Tokyo, Sendai, and Tottori) and China (Beijing and Shanghai). His next challenge is the management of the Asia Student Package design Competition 2016 (ASPaC). In addition, he participates as a jury for some international design awards, A' Design Awards and Competition (2014.2015.2016), The Vertex Awards for retail brands (2015.2016), The Dieline Awards (2015.2016), and Kiev International Advertising Festival (2015).

Serbia

Nikolina Popovic

Lecturer, Istituto Europeo di Design (IED)

Currently Nikolina is lecturer at Istituto Europeo di Design (IED) in Milan and founder of Brain Propaganda, the agency who uses principles and tools of neuroscience in advertising. She has built her career in some of the biggest networks like Ogilvy, Saatchi & Saatchi, Leo Burnett, Grey, Havas. Nikolina has been exposed to diverse cultures throughout her career – from China, Italy, Slovakia, to Ethiopia and then from the Horn of Africa to Qatar. She has been regularly recognized for her work, with accolades from several awards shows. She is also part of numerous jury panels.

Austria

Markus Pargfrieder

CEO, Responsive Spaces

Markus is part of the digital and creative industry for almost 20 years. The majority of those years he spent at Netural, one of the leading digital agencies in Austria. After more than 5 years as Head of Multimedia Lab, Netural and he decided to co-found Responsive Spaces and to take all know-how and experience and focus it towards the edge between analog places and digital worlds. Therefore, exhibitions, tradeshows and events are their natural habitat, as well as any other scenario, where unique space is dedicated to a purpose and a story or message. More often than not, those stories can be propelled through usage of the right dose of technology, preferably in an interactive and immersive way. Being a 18-years veteran in technologically and digitally driven communication in terms of brand and product messages, Markus has a very strong focus on the thing that still matters the most: the story. At Responsive Spaces he feels one of his main obligations, that they only use technology to propel stories to otherwise unreachable heights and never the other way around. Therefore his answer to the question, which categories he is qualified the most for is a little bit different: creative projects that are somehow based upon or feature technology and digital possibilities are the ones, where he would feel to be a great fit as a judge.

Russia

Aleksandr Tikhonov

Director, Contorra Family

Aleksandr Tikhonov was born and raised in Sochi, Russia. He entered the IT world in 2005 while living in Ukraine with his 2nd wife. Started as a translator, rewriter, and copywriter, he then continued his career in the customer service line, junior marketer, and business development specialist. In 2008, Aleksandr founded Contorra, a web agency in Sochi with big love for Drupal. It was a small team of dedicated people who made some of Russia's most impressive Drupal sites. Later they mastered Magento and WordPress, and by 2017, there's a big number of 150 active customers' websites - not to mention numerous logos and identities. He now resides in a wooden house in a picturesque village of the Sochi outskirts with his wife, little son and red dachshund.

Brazil

Augusto

Senior Creative, ACD, DPZ&T

Augusto Correia is a senior creative art director / ACD, currently working at DPZ&T. He believes advertising has only 2 ways to be relevant: being useful or being entertaining. With that in mind he was lucky enough to earn over 380 awards through the years, including Cannes Lions, D&AD, One Show, Clio Awards, Effie, New York Festivals, Webby Awards, FWA, Epica, El Ojo, Young Guns among others. He also holds a chair as a Miami Ad School mentor, teaching creativity and case video storytelling. His work had several social impacts. The “What Family Means” project managed to change the meaning of a word in a dictionary. “Priceless Pets” helped more than 500 animals to get adopted in a year and became a bill to change the law. In Artplan, the biggest indenpendent agency in Brazil, he was key to raising the "digital creative" perception from 46th in 2011 to 7th in 2012. He topped 1st place worldwide on Creative and Art Directors Rankings in Best Ads website for 2014 and was named "Newcomer of the Year" by Creative Pool for 2016.