2021

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Don't Shortchange education

Entrant Company

Arrow Communications Group

Category

Advertising - Newspaper AD (Single)

Client's Name

Ontario Secondary School Teachers' Federation

Country / Region

Canada

Experience Level

Agency

The Ontario government has signalled that it will cut spending in education by $1 billion. This will have a very significant impact on the quality of education in Ontario. Through this campaign we are drawing attention that shortchanging education will have a detrimental impact on the economy. Using two different independent studies as proof points, one from the Centre for Policy Alternatives showed how the Ontario government spent less than it claimed and a second from the Conference Board of Canada that showed for every dollar invested in education spending produced $1.30 in economic activity as well as lowering costs for social services, health and justice administration. These reinforced the core message that shortchanging education at a time when Ontario is coming out of a pandemic and competing for business will hurt Ontario\\\'s competitive advantage which is rooted in a highly educated workforce. If education is shortchanged then it will shortchange Ontario\\\'s future.

2021
silver
winner

Entrant Company

COPE Content Performance Group

Category

Content Marketing & Writing - Brochure

Country / Region

Austria

2021
silver
winner

Entrant Company

Greystone & Co. II LLC

Category

Design & Print - Holiday Card

Country / Region

United States

2021
silver
winner
Hennessy

Entrant Company

Miami Ad School Hamburg

Category

Integrated Marketing - Cause Marketing

Country / Region

Bulgaria

2021
silver
winner
Rotary Club of Naperville

Entrant Company

Paul Gregory Media

Category

Pro Bono - Pro Bono

Country / Region

United States