2021

NYX Awards - 2021 Grand Winner Winner

#LovesLitterGenie 360 Campaign

Entrant Company

Rebel Gail Communications

Category

Social Marketing / Communications - Social Engagement

Client's Name

Litter Genie

Country / Region

United States

Experience Level

Agency

#LovesLitterGenie, a 360 campaign, harnessed the reach of key influencer “Advo-cats” to establish the Litter Genie brand as a household authority in stopping cat litter smell. 6 total influencers ranging from 350K to 4.3M followers created over 40 seconds of video content demonstrating why each of them #LovesLitterGenie.Kicking off on 3/15 through 4/9 there was a steady pulse of content ranging from influencer videos, sweepstakes, brand partnerships & tried & true memes. Backed by Facebook paid ads, the efforts above drove 14 million impressions, 2.6 million video views, 100,000 clicks to the Litter Genie website, 9,000 email signups and a brand lift of 20% over the 3 week period.

2021
Design & Print
NYX Awards 2021 Winner - SUSE's Infinity Design
grand
winner

Entrant Company

SUSE

Category

Design & Print - Corporate Identity

Country / Region

United States

2021
Audio & Podcasts
NYX Awards 2021 Winner - A Platform for the Frontline to be Heard
grand
winner

Entrant Company

Norfolk Agency Ltd

Category

Audio & Podcasts - Nonprofit

Country / Region

United Kingdom

2021
Branded Content
NYX Awards 2021 Winner - HKMU University Retitling Campaign : Me&U Beyond Limits
grand
winner

Entrant Company

Hong Kong Metropolitan University

Category

Branded Content - Education

Country / Region

Hong Kong SAR

2021
Advertising
NYX Awards 2021 Winner - Ride to Work
grand
winner

Entrant Company

TrueBlue and PeopleReady

Category

Advertising - Branding

Country / Region

United States