Uncle Nearest Brand Identity & Packaging

Honoring Authenticity

Uncle Nearest Premium Whiskey is inspired by the incredible history of the first African-American master distiller on record in the US, and the man who (legend has it) taught Jack Daniels how to make Tennessee Whiskey—Nathan "Nearest" Green. When asked to design the brand identity, Clever was instrumental in elevating the packaging to become an integral part of the retelling of this brand's incredible history, with handcrafted details and artisanal touches.