2021
Entrant Company
OWDT
Category
Advertising - Branding
Client's Name
Trusted Experts Group
Country / Region
United States
Experience Level
Agency
We started by discovering the core purpose and brand fundamentals. A highly functional piece to find new ways to delight customers, engage employees, and demonstrate the competitive advantage. Next, we formulated a brand strategy to provide a central, unifying idea and align all the actions and communications across all the products and services. Our goal was to deflect the competition, a goal elegantly obtained.
Throughout the process and as we started drawing the brand architecture, finding the new name became apparent. We needed a covering, timeless, tireless, easy-to-remember name that stands for the organization’s core principles. A name that also facilitates the brand’s future expansions.
Next, we designed a new dynamic identity system that shows the organization’s hierarchy and the interrelationship to the parent company. The new approach brought consistency, verbal and visual order to the organization’s brand identity.
Entrant Company
The Grindhouse Radio,Inc.
Category
Audio & Podcasts - Entertainment
Country / Region
United States
Entrant Company
Moms Don't Have Time to...
Category
Audio & Podcasts - Program
Country / Region
United States
Entrant Company
MobileIron / Ivanti
Category
Marketing Effectiveness - Interactive Brand Experience
Country / Region
United States
Entrant Company
Accuity
Category
Strategic Communications - Internal Comm Campaign
Country / Region
United States