United States   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

How the Pandemic Shaped a Frictionless Future

Entrant Company

Gimbal

Category

Covid-19 Related

Client's Name

Sub-Category

Content Marketing & Writing

Experience Level

Internal

COVID-19 was a forcing function for change within many organizations. From a commercial perspective, cost structures, marketing channels, and backend systems that maintained the status quo for years - if not decades - were upended, not because they were poorly managed but because they quickly became outdated as customer preference shifted. Similarly, many research and development projects that were on the backburner or planned for “sometime in the future” were immediately prioritized to accommodate the new environment, while others were pushed completely off the stove. Restaurants rapidly prototyped ideas, like implementing tablet-based ordering in their parking lots. Retailers and grocers experimented with outdoor waiting lines spaced 6-feet apart and implementing online reservation systems. Live events and conferences were canceled, with many switching almost exclusively to digital formats. All of these changes had a single focus in mind: meeting consumer expectations while staying compliant. Gimbal set out to highlight all these changes in a whitepaper that focuses on the marketing, operational, and logistical challenges brands, retailers, restaurants, and grocers will likely face in a post-COVID world. It spotlights trends and statistics about consumer behavior and preferences, and offers ideas and solutions to solve the most pressing challenges.


Credits

VP, Marketing, Gimbal
Liz Weinsten
CMO, Gimbal
Matthew Russo
Creative Director, Gimbal
Nicholas Juan Prieto
Sr. Graphic Designer, Gimbal
Oscar Ortega
Sr. Graphic Designer, Gimbal
Sebastian Paez
Graphic Designer, Gimbal
Sebastian Arteaga
2022
United States
silver
winner

Entrant Company

Inseev Interactive, part of 3Q Digital

Sub Category

Editorial

2022
United States
silver
winner
Houston Safari Club Foundation

Entrant Company

Madavor Media

Sub Category

Magazine

2022
China
silver
winner
Kevin Sun
DYE

Entrant Company

GOOEST MEDIA TECHNOLOGYDAQING CO.,LTD

Sub Category

Other Design & Marketing

2022
United States
silver
winner

Entrant Company

SFC Group

Sub Category

Advertising Campaign