China   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Pu 'er tea for the 600th of Temple of Heaven

Entrant Company

Li Jiuzhou Studio

Category

Design

Client's Name

Beijing Temple of Heaven Store

Sub-Category

Packaging

Experience Level

Lecturer

Temple of Heaven, a treasure in the history of world architecture. It is the world\'s largest architectural complex for worshipping heaven. 2020 is the 600th anniversary of the Temple of Heaven. Pu \'er tea gifts are designed for this major festival. In ancient China, it was thought that the sky was round and the ground was square, so the box for commemorating tea in 600 years was designed to be round. The pattern of the box cover is the dome of the Hall of Prayer for the Year. Because when I walked inside the Hall of Prayer for the Year and looked up, I saw that the dome of the Hall of Prayer for the Year had special charm, and the design based on this dome attracted me deeply. So I used the dome of the Hall of Prayer for the Year as the main pattern and put it in the center of the box cover. Open the lid of the box, with the front figure of the Hall of Prayer for the Year and the logo of \"600 Years of Temple of Heaven\" inside. Surrounded by auspicious clouds, it symbolizes peace and good fortune. Pu \'er tea cake is placed in the round hole in the middle. The starry sky pattern on the wrapping paper of tea cake is the ancient astronomical map of China, which contains 28 constellations observed in ancient China, with a total of more than 1,400 stars.


Credits

Li Jiuzhou Studio
Li Jiuzhou
Li Jiuzhou Studio
Chen Yao
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