2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Harmons Grocery Private Brands Packaging

Entrant Company

Mighty Fudge Studios

Category

Design - Packaging (Series)

Client's Name

Harmons Grocery

Country / Region

United States

Experience Level

Agency

Harmons Grocery is a regional retailer in Utah known for its whimsical in-store chalk art, epicurean food selection, delectable to-go meals, and world class service. Harmons three key principles for Private Brands are: Quality Ingredients, Sustainably Sourced & Packaged, and Chef Inspired. This laid the foundation for their new brand aesthetic. A kraft label and carton with custom doodles and illustration to complement the store decor and create a cohesive brand on shelf. The in-store prepared items use custom designed characters inspired by real people who work at Harmons. The new re-design not only delivers on quality with the food that’s in the package, but dominates on shelf, and at home on their customer’s counter.

Credits

Harmons Creative Director
Stefanie de Blank
Harmons VP of Marketing
Lindee Nance
Harmons Director of Grocery
Michael Arbuckle
Mighty Fudge Studios Art Director and Designer
Kimberly Mallek
Mighty Fudge Studios Illustrator
Patrick Mallek
Illustrator
Yana Salnikova
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