South Africa   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

You, Quinny and 300 Rhinos

Entrant Company

Magnetic Creative

Category

Social Media

Client's Name

Rockwood Conservation

Sub-Category

Social Campaign

Experience Level

Agency

Rockwood needs all the helping hands they can get. And when you’re protecting over 300 endangered southern white rhinos from extinction, you could use the safest too. South African cricketer Quinton de Kock holds the record for the fastest wicket keeper in the history of test cricket. Add to this his first-class glovework and it’s no doubt he has some of the safest hands in the world. Magnetic Creative asked Quinton to lend us his hands to help protect the rhinos, and give his fans the opportunity to join him for a once-in-a-lifetime experience meeting Rockwood’s rhinos. To raise funds, we created a raffle entry mechanism: the more tickets bought, the more chances to win. All proceeds went directly to helping Rockwood with: security and fencing, animal feed, hand-rearing orphaned baby rhinos, veterinary aid, research projects, and ranger and staff expenses.


Credits

Strategist
Charl Diener
Art Director
Eugene Bredenkamp
Director of Video
Emile Fick
Designer
Tiffany Barrett
Account Manager
Marie Hentschel
Videographer
Noël Scholtz
Social Media
Johann Huebsch
Social Media
Gemma Persello
Copywriter
Annemarie Luck
2022
Spain
gold
winner

Entrant Company

Ulled Asociados

Sub Category

Corporate Identity

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Multichannel Social Media Content (NEW)

2022
United States
gold
winner
Breaking and Entering Advertising Podcast

Entrant Company

MAS

Sub Category

Audio & Podcasts / Other

2022
Germany
gold
winner

Entrant Company

attract mode GmbH

Sub Category

Online AD (Campaign)