South Africa | 2022
Entrant Company
Magnetic Creative
Category
Social Media
Client's Name
Rockwood Conservation
Sub-Category
Social Campaign
Experience Level
Agency
Rockwood needs all the helping hands they can get. And when you’re protecting over 300 endangered southern white rhinos from extinction, you could use the safest too. South African cricketer Quinton de Kock holds the record for the fastest wicket keeper in the history of test cricket. Add to this his first-class glovework and it’s no doubt he has some of the safest hands in the world. Magnetic Creative asked Quinton to lend us his hands to help protect the rhinos, and give his fans the opportunity to join him for a once-in-a-lifetime experience meeting Rockwood’s rhinos. To raise funds, we created a raffle entry mechanism: the more tickets bought, the more chances to win. All proceeds went directly to helping Rockwood with: security and fencing, animal feed, hand-rearing orphaned baby rhinos, veterinary aid, research projects, and ranger and staff expenses.
Credits
Entrant Company
Ulled Asociados
Sub Category
Corporate Identity
Entrant Company
Gravity Global
Sub Category
Multichannel Social Media Content (NEW)
Entrant Company
MAS
Sub Category
Audio & Podcasts / Other
Entrant Company
attract mode GmbH
Sub Category
Online AD (Campaign)