2022
Entrant Company
Magnetic Creative
Category
Social Media - Social Campaign
Client's Name
Rockwood Conservation
Country / Region
South Africa
Experience Level
Agency
Rockwood needs all the helping hands they can get. And when you’re protecting over 300 endangered southern white rhinos from extinction, you could use the safest too. South African cricketer Quinton de Kock holds the record for the fastest wicket keeper in the history of test cricket. Add to this his first-class glovework and it’s no doubt he has some of the safest hands in the world. Magnetic Creative asked Quinton to lend us his hands to help protect the rhinos, and give his fans the opportunity to join him for a once-in-a-lifetime experience meeting Rockwood’s rhinos. To raise funds, we created a raffle entry mechanism: the more tickets bought, the more chances to win. All proceeds went directly to helping Rockwood with: security and fencing, animal feed, hand-rearing orphaned baby rhinos, veterinary aid, research projects, and ranger and staff expenses.
Credits
Entrant Company
FINAL FRAME GmbH
Category
Branded Content - Recruitment (NEW)
Country / Region
Germany
Entrant Company
Gravity Global
Category
Integrated Marketing - Intergrated Marketing / Other
Country / Region
United Kingdom
Entrant Company
COPE Content Performance Group
Category
Video/ Film / Web Based Productions - Health & Wellness
Country / Region
Austria
Entrant Company
-
Category
Students - Student Video
Country / Region
United States