2022

NYX Awards - 2022 Silver Winner Winner

Toofer & The Giblet

Entrant Company

Dragon Horse Agency

Category

Advertising - Advertising Campaign

Client's Name

Dragon Horse Publishing

Country / Region

United States

Experience Level

Agency

Dragon Horse Publishing undertook a three-year development process with a local author to bring her vision and story to the public. The first in a series of children's stories were completed in early 2021. After a painstaking search, Dragon Horse Publishing landed on an incredibly talented Ukrainian illustrator to bring the characters and story visually to life. This illustrator is very skilled in an "old world" hand-drawn work and painting style. Dragon Horse Agency was brought in to begin the initial prepromotion of the 1st edition release in early Fall, which included extensive social media. In November 2021, the 1st book in the series was published and released; Toofer & The Giblet and Dragon Horse Agency created a beautiful, simple website to promote the book and serve as a pre-sale portal. In conjunction with this, Dragon Horse Agency launched an Omni-media campaign with radio, newsprint, postcards, and social media. Toofer & The Giblet garnered great engagement with multiple pre-order sales, press inquiries, and interviews, as well as interest to resell the series by major outlets and distributors.

Credits

Founder, Chief Strategy Officer
Patrick Blake Renda
Founder, President
Julie W. Koester
Sr. Graphic Designer
Fabio Storti
Director of Digital
Genie O'Loughlin
Social Media Manager
Laura Williams
Illustrator
Dmitry Morozov
Author
Paulette LeBlanc
2022
Branded Content
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Entrant Company

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Category

Branded Content - Visual Effects

Country / Region

United States

2022
Design
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Entrant Company

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Category

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Country / Region

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Video/ Film / Web Based Productions
NYX Awards 2022 Winner - Bittrex campaign video graphics
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winner
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Entrant Company

Studio Fets LLC

Category

Video/ Film / Web Based Productions - Motion Graphics (NEW)

Country / Region

United States

2022
Publications
NYX Awards 2022 Winner - AMT Membership Brochure
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Entrant Company

AMT

Category

Publications - Brochure

Country / Region

United States