2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Adopt a Sim

Entrant Company

Universitat Autònoma de Barcelona

Category

Student Submission - Student AD

Client's Name

ASF & The Sims 4

Country / Region

Peru

Experience Level

Student

Truth is, no one ever bonds with dogs in shelters. That’s the main problem according to all dog shelters in Perú, and probably the world. Therefore, the idea seeks to create these links from the virtual world of the Sims 4 to the physical world where our dogs are not adopted. It is proven that players connect with their Sims, they learn their lives, names and every facet of them; that’s why they are our target, people that can interact with the digital platform and create feelings. The Sims 4 Hardcore players. Why? Because the Sims place an update where people can adopt Dogs in the game and also create them.

We will digitize the dogs in Animals Without Borders with the same Sims creator from the game (free of charge), it allows us to place their physical and mental characteristics as well as personality; then we will send them to the Sims for upload as options to adopt in the game. After The Sims players have time with the virtual pet version, we will contact those players that adopted the real dogs to be informed that their Sim is real, only that no one gave him the life it has in the game with you, and you can still give it that life if you adopt him.

The campaign will be able to digitize all the dogs in the shelter at no cost, turning them into 55kbts files. Some of them were already digitized in the preparation of the Board as the one in the middle of it. Placing the shelter dogs in homes that will treat them with love. Homes that already loved them. The campaign will demonstrate how the Sims game transcends digital barriers and affects the physical world, while changing the lives of many dogs.

Credits

Creative Student / UAB
Luis Felipe Rios
2022
gold
winner

Entrant Company

Society for Technical Communication

Category

Publications - Magazine

Country / Region

United States

2022
gold
winner

Entrant Company

ASU Enterprise Partners

Category

Website - Sports

Country / Region

United States

2022
gold
winner

Entrant Company

Agency Guacamole

Category

Content Marketing Strategy (NEW) - Influencer Marketing (NEW)

Country / Region

United States

2022
gold
winner
Panzura

Entrant Company

The Brand Leader

Category

Website - Business to Business

Country / Region

United States