2022
Entrant Company
VMLY&R Lima
Category
Pro Bono - Pro Bono
Client's Name
League Against Cancer
Country / Region
Peru
Experience Level
Student
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story.
One story got over 6 Billion Impressions
One Story Triple our donations (+330%)
One Story got a historic record of volunteers (+427%)
One Story made The League Against Cancer, the trending League in the country.
Credits
Entrant Company
Carol H. Williams Advertising
Category
Covid-19 Related - Advertising
Country / Region
United States
Entrant Company
The Brand Leader
Category
Website - Business to Business
Country / Region
United States
Entrant Company
MAS
Category
Audio & Podcasts - Audio & Podcasts / Other
Country / Region
United States
Entrant Company
ANTI Hamar
Category
Branded Content - Branding
Country / Region
Norway