Peru   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

The League Among All Leagues

Entrant Company

VMLY&R Lima

Category

Pro Bono

Client's Name

League Against Cancer

Sub-Category

Pro Bono

Experience Level

Student

Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can\'t go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country.


Credits

Creative Copywriter / VMLY&R Lima
Luis Felipe Rios
Art Director / VMLY&R Lima
Fernando Guerra
Creative Director / VMLY&R Lima
Eduardo Meza
Creative Director / VMLY&R Lima
Carlos Fernández
Executive Creative Director / VMLY&R Lima
Tin Sánchez
Account Director / VMLY&R Lima
Anne Achata
Account Director / VMLY&R Lima
Sara Roif
PR Agency
Orange 360
Music
Zumba
Composer
Rodrigo Malnati
Graphic Designer / VMLY&R Lima
Renzo Zapata
2022
Germany
gold
winner

Entrant Company

attract mode GmbH

Sub Category

Online AD (Campaign)

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Social Content / Post

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Social Media

2022
United Kingdom
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Sub Category

YouTube Channel / Video (NEW)