2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

The League Among All Leagues

Entrant Company

VMLY&R Lima

Category

Pro Bono - Pro Bono

Client's Name

League Against Cancer

Country / Region

Peru

Experience Level

Student

Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can\'t go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League... the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story. One story got over 6 Billion Impressions One Story Triple our donations (+330%) One Story got a historic record of volunteers (+427%) One Story made The League Against Cancer, the trending League in the country.

Credits

Creative Copywriter / VMLY&R Lima
Luis Felipe Rios
Art Director / VMLY&R Lima
Fernando Guerra
Creative Director / VMLY&R Lima
Eduardo Meza
Creative Director / VMLY&R Lima
Carlos Fernández
Executive Creative Director / VMLY&R Lima
Tin Sánchez
Account Director / VMLY&R Lima
Anne Achata
Account Director / VMLY&R Lima
Sara Roif
PR Agency
Orange 360
Music
Zumba
Composer
Rodrigo Malnati
Graphic Designer / VMLY&R Lima
Renzo Zapata
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gold
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Entrant Company

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Category

Website - Business to Business

Country / Region

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gold
winner
DIRTT Environmental Solutions Inc.

Entrant Company

Cooper Smith Agency

Category

Publications - Magazine

Country / Region

United States

2022
gold
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Entrant Company

Evergreen Podcasts

Category

Audio & Podcasts - Sports

Country / Region

United States

2022
gold
winner

Entrant Company

Ashworth Creative

Category

Advertising - Catalog (NEW)

Country / Region

United States