United States   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Dutchess County COVID-19 Vaccine Video Campaign

Entrant Company

Ashworth Creative

Category

Covid-19 Related

Client's Name

Dutchess County Department of Behavioral & Community Health

Sub-Category

Marketing Campaign

Experience Level

Agency

Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.


Credits

Marketing Director and Script Writer
Phillippa Ewing
Director of Media and Editor
Dina Pace
2022
United States
silver
winner
Fellow Health Partners

Entrant Company

Sharkey Advertising

Sub Category

Logo

2022
United States
silver
winner

Entrant Company

I-CON Systems Inc.

Sub Category

Packaging (Series)

2022
United States
silver
winner
Houston Safari Club Foundation

Entrant Company

Madavor Media

Sub Category

Magazine

2022
United States
silver
winner
Proxima, LLC

Entrant Company

Proxima

Sub Category

Brochure