2022
Entrant Company
Ashworth Creative
Category
Covid-19 Related - Marketing Campaign
Client's Name
Dutchess County Department of Behavioral & Community Health
Country / Region
United States
Experience Level
Agency
Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.
Credits
Entrant Company
Communications, Ink
Category
Integrated Marketing - Nonprofit
Country / Region
United States
Entrant Company
eContent Digital
Category
COVID-19 Related - Covid-19 Related / Others___
Country / Region
United States
Entrant Company
Content Science
Category
Website - Best User Experience
Country / Region
United States
Entrant Company
Gravity Global
Category
Strategic Campaign - Communication Program
Country / Region
United Kingdom