2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

AEDIT Brand Awareness Videos

Entrant Company

HERO Marketing

Category

Social Media - Social Branding Campaign

Client's Name

AEDIT

Country / Region

United States

Experience Level

Agency

VISUALIZE AND OWN YOUR AESTHETIC JOURNEY. For anyone who wants to edit their appearance and doesn’t know where to start, AEDIT is their solution. AEDIT offers customized support from discovery to recovery, including educational content inspired by users, helpful guidance from board-certified providers, and a patented 3D Aesthetic Simulator to “try on” cosmetic procedures and instantly visualize results. When AEDIT needed a partner to help grow its app userbase, it chose HERO Marketing to concept and produce a series of 7 short videos to drive brand awareness on Instagram and Facebook. Our snackable :20-:30 clips captured the brand’s entire ecosystem through sleek, sophisticated motion graphics and music commensurate with AEDIT’s high-end aesthetic and brand experience. Across the videos we: • Demonstrated app functionality and ease-of-use with a focus to download now • Showcased the broad array of content available, elite provider network, and booking benefit • Took an inclusive approach to our audience by representing all communities across AEDIT’s “rainbow” of user ethnicities, genders, ages, and providers • Used 4:5 ratios to fill viewers’ screens and best feature the latest UX The multi-faceted video series was well-received by AEDIT stakeholders and has been repurposed for a range of promotional efforts designed to help users own their aesthetic journey from discovery to recovery.

Credits

Founder & Chief Creative Officer
Richard Bumgarner
Art Director
Lauren Burnett
Director of Client Strategy
Alex Van Wagner
2022
gold
winner

Entrant Company

SIMOS Solutions

Category

Website - Branding

Country / Region

United States

2022
gold
winner
Panzura

Entrant Company

The Brand Leader

Category

Website - Business to Business

Country / Region

United States

2022
gold
winner

Entrant Company

Morris Animal Foundation

Category

Design - AD (Campaign)

Country / Region

United States

2022
gold
winner

Entrant Company

Agency Guacamole

Category

Content Marketing Strategy (NEW) - Influencer Marketing (NEW)

Country / Region

United States