United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Making HERstory

Entrant Company

Threei Creative Communications

Category

Publications

Client's Name

National Partnership for Women & Families

Sub-Category

Annual Report

Experience Level

Agency

The National Partnership for Women and Families (NPWF) improves the lives of women and families by achieving equality for all women, advancing gender and racial equity in the workplace, improving access to affordable, quality health care, and promoting reproductive freedom and justice. For the second year in a row, NPWF partnered with Three(i) to capture their annual focus, impact and highlights. Challenge: NPWF wanted to highlight their 50th anniversary celebration, and to tell their annual impact story in a way that connected with both young and older audiences. Solution: Modern. Diverse. Flexible. Using these keywords to support the overall direction, our interactive format focused on the latest design trends to appeal to younger audiences with multi-functional expectations. A more traditional print report served standard, established purposes. And through both print and online touchpoints, we uplifted different cultures and types of women to reach a broad group and tell a story that spans half a century. Outcome: We were able to use new media platforms to introduce NPWF to new people who weren’t typical donors in the past.


Credits

Bryony Melhuish
Kevin Thompson
Brianna Smith-Herman
2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Communication Campaign

2022
United States
grand
winner

Entrant Company

Vicarious PR

Sub Category

Publicity Campaign

2022
Netherlands
grand
winner

Entrant Company

Cognito

Sub Category

Magazine

2022
United States
grand
winner
Call of Duty Warzone

Entrant Company

Miami Ad School

Sub Category

Student AD