2022
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Client's Name
Senestech ContraPest
Country / Region
United States
Experience Level
Agency
Our Challenge: Rats. They're dirty, destructive, and reproduce like, well, rats. Did you know that a single rat can have a litter of 10+ pups every 8 weeks? You do the math. For certain places like industrial farms and big cities, an infestation can be a costly problem. Traditional pest management has its place, but traps and poison just leave behind little rat corpses. What SenesTech has done with ContraPest® is nothing short of amazing. But, no one really knows who SenesTech is. And ContraPest, birth control for rats that humanely reduces rat populations, certainly isn't a household name. SenesTech knows it should be and we agree.
Our Approach: Tongue-in-cheek copy gets straight to the point and saturated green color says "environmentally friendly" without saying "environmentally friendly." Seeing this ad, who wouldn't want to support safe rat sex? Bold bus shelters, bus advertisements, and billboards in California were a high-impact way to bring attention to a cleaner, more humane way to eliminate rat infestations.
Entrant Company
Designerkang
Category
Covid-19 Related - Mobile App
Country / Region
South Korea
Entrant Company
Gravity Global
Category
Social Media - Social Campaign
Country / Region
United Kingdom
Entrant Company
Ulled Asociados
Category
Design - Corporate Identity
Country / Region
Spain
Entrant Company
Brighter Click
Category
Social Media - Social Ad Campaign
Country / Region
United States