2022
Entrant Company
SFC Group
Category
Advertising - Advertising Campaign
Client's Name
Fresenius Kabi Nutrition
Country / Region
United States
Experience Level
Agency
Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi's family of parenteral nutrition products "innovations that nourish" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...?
Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can "flourish" with innovations that nourish.
Our Approach: We pulled that thread through to specific product ads, keeping them in the family yet giving them distinct personalities.
Entrant Company
Parsons' Core Creative Agency
Category
Design - Illustration / Infographic
Country / Region
United States
Entrant Company
ASU Enterprise Partners
Category
Website - Nonprofit
Country / Region
United States
Entrant Company
Moburst
Category
Branded Content - Branded Content / Other
Country / Region
United States
Entrant Company
Sharkey Advertising
Category
Design - Logo
Country / Region
United States