United States   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Fresenius Kabi Nutrition Print Campaign

Entrant Company

SFC Group

Category

Advertising

Client's Name

Fresenius Kabi Nutrition

Sub-Category

Advertising Campaign

Experience Level

Agency

Our Challenge: As a pioneer in the world of parenteral nutrition (PN), branding Fresenius Kabi\'s family of parenteral nutrition products \"innovations that nourish\" was a no-brainer. But how could we take this to the next level? How do we advance innovations that...? Our Approach: We continued the thought with a series of words that have both a human connection and a sense of fulfillment: innovations that embrace, connect, inspire, etc. We paired that with beautiful photography to show how parenteral nutrition patients can \"flourish\" with innovations that nourish. Our Approach: We pulled that thread through to specific product ads, keeping them in the family yet giving them distinct personalities.

2022
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silver
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Entrant Company

Gravity Global

Sub Category

Business to Business

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Entrant Company

The Everyday Agency

Sub Category

Pro Bono

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Entrant Company

CodeGeek

Sub Category

Tourism

2022
Canada
silver
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Entrant Company

imageimage agency

Sub Category

Business Card