OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory

Category

Integrated Campaign - Integrated Marketing Campaign

Client's Name

Opel Automotive GmbH

Country / Region

Germany

Experience Level

Topmodel contestant Karina dives into a 360 degree VR music video with six different virtual worlds to a track that was produced exclusively for the campaign. The VR video is a new interactive tool which impressively complements the Opel Adam BE YOU - BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling Germany's Next Topmodel special edition cars through a new channel on the Amazon landing page.

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