2018

NYX Marketing & Communication Awards (Marcom) Triumph Winner Winner

OPEL ADAM - Be 360

Entrant Company

SevenOne AdFactory

Category

Integrated Campaign - Integrated Marketing Campaign

Client's Name

Opel Automotive GmbH

Country / Region

Germany

Experience Level

Topmodel contestant Karina dives into a 360 degree VR music video with six different virtual worlds to a track that was produced exclusively for the campaign. The VR video is a new interactive tool which impressively complements the Opel Adam BE YOU - BE 360 communications concept of TV & online ads, product placements and editorial sweepstakes. The goal: selling Germany's Next Topmodel special edition cars through a new channel on the Amazon landing page.

2018
triumph
winner

Entrant Company

The Brand Collective

Category

Digital - Website - Food & Beverage

Country / Region

United States

2018
triumph
winner

Entrant Company

VERB Interactive

Category

Marketing Effectiveness - Branding Strategy Campaign

Country / Region

Canada

2018
triumph
winner

Entrant Company

Clever Creative

Category

Integrated Campaign - Promotional / Branding

Country / Region

United States

2018
triumph
winner

Entrant Company

Responsive Spaces GmbH

Category

Direct Marketing - Trade Show Exhibit

Country / Region

Austria