United States   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Sleep Problems: Common Sleep Issues & Disorders

Entrant Company

Inseev Interactive, part of 3Q Digital

Category

Content Marketing Strategy (NEW)

Client's Name

MedCline

Sub-Category

Editorial

Experience Level

Agency

MedCline was founded in 2011 by MD Carl Melcher after suffering from chronic acid reflux, also known as GERD. Dr. Melcher created the MedCline Reflux Relief System to help others suffering from acid reflux. In addition to the MedCline Acid Reflux Relief System, the team also created the MedCline Shoulder Relief System. This product was designed to help improve the quality of sleep for those suffering from shoulder pain. Inseev Interactive, part of 3Q Digital started a partnership with MedCline to help increase website traffic through optimized product pages and SEO focused content creation. To kick off our partnership, we started by ideating relevant topics that potential customers would be searching for based off MedCline’s existing product selection. Chronic pain is a common cause for poor sleep, which can impact all aspects of one\'s day-to-day life. As such, we felt that creating a blog article around common sleep problems would help us reach our target audience. Once we landed on a topic, we created a content roadmap to ensure that the post met certain requirements to rank competitively within the search engine results page (SERP). This roadmap provided a minimum article length (1500 words in this case), various target keywords, related content, H2\'s and H3\'s and more. This article helps to drive potential customers into the MedCline sales funnel as users searching for solutions to common sleep problems are likely to benefit from the MedCline Shoulder Relief System. In addition to reaching our target audience, this post also helps to place MedCline as an industry leader regarding sleep wellness and ways to improve quality of sleep. By positioning MedCline as an expert in this industry, we can increase the overall reputation and trustworthiness of the brand, improving their ability to convert website visitors into customers.


Credits

Inseev Interactive, part of 3Q Digital
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