United States   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Discover the Unexpected - What's Cool About Electric

Entrant Company

Carol H. Williams Advertising

Category

Advertising

Client's Name

Chevrolet

Sub-Category

Advertising Campaign

Experience Level

Agency

As a part of Chevrolet’s ongoing commitment to change, the “Discover the Unexpected” fellowship sent journalism and marketing students from historically black colleges and universities to discover “What’s Cool About Electric”. Fellows arrived in Detroit, MI to interview black STEM ambassadors about the necessity of environmentally conscious technology to the black community. The one-one discussion gave DTU fellows the insight necessary to convey the power of electric vehicles, like the new Chevy Bolt EV, from an authentic source. While traditionally people of color are excluded from conversations about the evolution of low emissions vehicles, Chevrolet aims to close that cultural gap through the knowledge of black engineers and the voices of the future.

2022
United States
gold
winner
Issaquah School District

Entrant Company

Finalsite

Sub Category

School / Universities

2022
Spain
gold
winner

Entrant Company

Ulled Asociados

Sub Category

Promotional / Branding

2022
United States
gold
winner

Entrant Company

Firmseek

Sub Category

Law & Legal Services

2022
United States
gold
winner

Entrant Company

Agency Guacamole

Sub Category

Influencer Marketing (NEW)