2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Discover the Unexpected - What's Cool About Electric

Entrant Company

Carol H. Williams Advertising

Category

Advertising - Advertising Campaign

Client's Name

Chevrolet

Country / Region

United States

Experience Level

Agency

As a part of Chevrolet’s ongoing commitment to change, the “Discover the Unexpected” fellowship sent journalism and marketing students from historically black colleges and universities to discover “What’s Cool About Electric”. Fellows arrived in Detroit, MI to interview black STEM ambassadors about the necessity of environmentally conscious technology to the black community. The one-one discussion gave DTU fellows the insight necessary to convey the power of electric vehicles, like the new Chevy Bolt EV, from an authentic source. While traditionally people of color are excluded from conversations about the evolution of low emissions vehicles, Chevrolet aims to close that cultural gap through the knowledge of black engineers and the voices of the future.

2022
gold
winner

Entrant Company

Gravity Global

Category

Content Marketing Strategy (NEW) - B2B Branded Content Campaign (NEW)

Country / Region

United Kingdom

2022
gold
winner

Entrant Company

Society for Technical Communication

Category

Publications - Magazine

Country / Region

United States

2022
gold
winner
Breaking and Entering Advertising Podcast

Entrant Company

MAS

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2022
gold
winner

Entrant Company

Gravity Global

Category

Covid-19 Related - Content Marketing & Writing

Country / Region

United Kingdom