United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations

Client's Name

Interplay

Sub-Category

Publicity Campaign

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.


Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Social Media

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Covid-19 Related / Other

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Best Use of Social Media

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Social Media Campaign