2022
Entrant Company
Vicarious PR
Category
Public Relations - Publicity Campaign
Client's Name
Interplay
Country / Region
United States
Experience Level
Public Relations Firm
Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.
Credits
Entrant Company
Factory PR
Category
Public Relations - Publicity Campaign
Country / Region
United States
Entrant Company
Cultivate
Category
Design - Corporate Identity
Country / Region
United States
Entrant Company
Gravity Global
Category
Strategic Campaign - Product Launch
Country / Region
United Kingdom
Entrant Company
Gravity Global
Category
Advertising - Advertising Campaign
Country / Region
United Kingdom