2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations - Media Response

Client's Name

Interplay

Country / Region

United States

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.

Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
grand
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign - Event Campaign

Country / Region

Hong Kong S.A.R., China

2022
grand
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Branding Strategy Campaign

Country / Region

United Kingdom

2022
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Strategic Campaign - PR Campaign

Country / Region

United States

2022
grand
winner

Entrant Company

IC4DESIGN

Category

Advertising - AD (Single)

Country / Region

Japan