United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Baldurs Gate Dark Alliance Returns

Entrant Company

Vicarious PR

Category

Public Relations

Client's Name

Interplay

Sub-Category

Media Response

Experience Level

Public Relations Firm

Twenty years after the original console release of Baldurs Gate Dark Alliance, Vicarious was tasked with bringing the updated version to a whole new generation of gamers in a completely different era of technology. Delivering the game to PC, Xbox series X, Playstation 5, and Nintendo Switch, Vicarious PR utilized a synergized PR campaign holistically targeting media journalists, Youtube and Twitch influencers, and fans of the genre directly on through a bespoke social media content campaign.


Credits

Account Manager
Lewis Burnell
Social Media / Video Coordinator
Devin Hamilton
PR Coordinator
David Gill
Social Media Head
Sam Greszes
Project Manager
Nathan Estrada
2022
Singapore
grand
winner

Entrant Company

ADR Studio

Sub Category

Other Design & Marketing

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Branding Strategy Campaign

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Marketing Effectiveness / Other

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Social Media Campaign