2018
Philips Hue & The Voice of Germany
Entrant Company
SevenOne AdFactory
Category
Digital - Mobile App - Entertainment
Client's Name
Philips Lighting
Country / Region
Germany
Experience Level
Together with Philips Lighting our innovative idea brought a never seen before tv experience at the viewers’ living rooms.
Philips Hue users could connect their HUE lighting products with the Voice of Germany app.
After that Hue lighting products were simultaneously illuminated with the same colours as the TV show lights.
The viewers’ living rooms transformed into an unique show location.
Entrant Company
BEAMY
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) - Advertisement
Country / Region
China
Entrant Company
BluBlu Studios
Category
Video Production / Digital Creation / Video for Web - Animation
Country / Region
Poland
Entrant Company
Neoscape
Category
Integrated Campaign - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Responsive Spaces GmbH
Category
Direct Marketing - Trade Show Exhibit
Country / Region
Austria