United States   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Pro Football Hall of Fame

Entrant Company

Americaneagle.com

Category

Website

Client's Name

Sub-Category

Sports

Experience Level

Agency

This project was a full redesign of the Pro Football Hall of Fame\\\'s website. It\\\'s now built on a Kentico platform and was designed with two main objectives in mind: improving monetization of the online store and improving the quality and presentation of news and content. The new design targeted a much more contemporary look while still capturing the grand experience of visiting the Hall in person. Now, back-end users have much more flexibility with content entry, presentation, and configuration with the added benefits of Kentico\\\'s ecommerce solution. The project took over two years to complete. The following are considered key success factors: 1. New, modern design that conveys the message of the Hall being \\\"the most inspirational place on earth\\\" 2. Major improvements in accessibility, mobile compatibility, and search engine optimization 3. Increased number of content views including news articles and other content 4. Increased ecommerce sales for the Hall\\\'s shop 5. Increased flexibility and configurability with the new CMS Completing the Pro Football Hall of Fame\\\'s new website was truly an all-hands-on-deck project. Americaneagle.com is extremely proud of the work it\\\'s done as well as its partnership with the Hall.

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Product Launch

2022
United States
gold
winner

Entrant Company

Mighty Fudge Studios

Sub Category

Packaging (Series)

2022
United States
gold
winner

Entrant Company

Reingold

Sub Category

Marketing Effectiveness / Other

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Multichannel Social Media Content (NEW)