Albies

Albie’s Foods crafts small batch sandwiches, calzones, and breadsticks in a nut-free facility for K-12 schools. Flavor leads the way in all the company does, resulting in baked goods that are full of filling and full of taste. Looking to both revitalize the look and feel and hone in on the K-12 market, we developed a complete rebrand for Albie’s and a new name—Tasty Stuffs—for the calzones and breadsticks line. “Bring yum to the table” serves as a playful challenge to prioritize the taste the kids love, and the new visual identity brings that to life through a warm, lighthearted logo, icon, and color scheme. Through their new website, print collateral, packaging, and lifestyle and product photography, Albie’s is appealing to food service directors who purchase the goods as well as the kids who eat them.