Berger

The Berger team is experts when it comes to underground utilities, road projects, and earth movement for both the private and public sectors. This second-generation, family-owned company serves northern Illinois and southern Wisconsin via solutions-oriented employees, industry-leading technology and equipment that they own, and unrivaled commitment. Seeking to better tell their story and showcase their capabilities, we developed a brand strategy that reshapes perception for both the private and public sectors, as well as potential hires. “Always at the ready” implies a full-scale team of experts, ready to be activated for each project. The corresponding visual identity is clean and bold, conveying sturdy professionalism.