With Love, Semy

Semy is a social app that connects the virtual world and the real world by allowing users to order ahead, send thoughtful gifts, and aggregate their rewards points. We’ve worked with Semy over the past several years to develop both merchant and consumer-facing marketing strategies and materials that reflect the brand’s mission and fun, thoughtful nature. “With love, Semy” campaign included a photography series showing a handful of scenarios for which you might want to send a Semy. These photos were then used on the website, out of home ads, and social media ads.