United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Opportunity for Impact

Entrant Company

Cultivate

Category

Photography

Client's Name

Ozinga

Sub-Category

Lifestyle

Experience Level

Agency

Ozinga’s “Opportunity for impact” campaign celebrates construction heroes Ozinga has always pushed the boundaries of the construction materials and logistics industry, and it’s their employees that allow them to do it so well. Looking to develop a recruitment campaign targeting drivers hungry for career fulfillment via a company that shares their values, our long-term partners at Ozinga reached out for help creating photo work that celebrates those looking for an “Opportunity for impact.” We know these drivers tend to leave jobs because they are unsatisfied with their work or feel unsupported. Grounded in Ozinga’s purpose to “make a positive impact on individuals, their families and the community for generations,” we focused the campaign creative on Ozinga drivers, and the pride that comes from building their communities. With a balance of grit and gloss, the resulting photos celebrate Ozinga drivers and the work that they do, inviting others to join them in an accomplished, fast-paced career.


Credits

Photographer & Producer
Melissa Morley
Art Director
Kristen Romaniszak
Cofounder & Executive Creative Director
Chris Pierik
2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

AD (Campaign)

2022
Hong Kong S.A.R.
grand
winner

Entrant Company

K11 Concepts Limited

Sub Category

Event Campaign

2022
United Kingdom
grand
winner

Entrant Company

Gravity Global

Sub Category

Product Branding

2022
United States
grand
winner

Entrant Company

Oxana Skripka

Sub Category

Web Agency