2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2020 Census COVID-19 Response

Entrant Company

Reingold

Category

Covid-19 Related - Covid-19 Related / Other

Client's Name

U.S. Census Bureau

Country / Region

United States

Experience Level

Agency

April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.

2022
gold
winner

Entrant Company

QNET

Category

Strategic Campaign - CSR Program

Country / Region

Malaysia

2022
gold
winner

Entrant Company

Content Science

Category

Website - Magazine

Country / Region

United States

2022
gold
winner

Entrant Company

Ulled Asociados

Category

Publications - Annual Report

Country / Region

Spain

2022
gold
winner
ADS Security

Entrant Company

Sparq Designs

Category

Social Media - Social Ad Campaign

Country / Region

United States