2022
Entrant Company
Reingold
Category
Covid-19 Related - Covid-19 Related / Other
Client's Name
U.S. Census Bureau
Country / Region
United States
Experience Level
Agency
April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.
Entrant Company
QNET
Category
Strategic Campaign - CSR Program
Country / Region
Malaysia
Entrant Company
Content Science
Category
Website - Magazine
Country / Region
United States
Entrant Company
Ulled Asociados
Category
Publications - Annual Report
Country / Region
Spain
Entrant Company
Sparq Designs
Category
Social Media - Social Ad Campaign
Country / Region
United States