2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2020 Census COVID-19 Response

Entrant Company

Reingold

Category

Covid-19 Related - Covid-19 Related / Other

Client's Name

U.S. Census Bureau

Country / Region

United States

Experience Level

Agency

April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.

2022
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Social Educational

Country / Region

United Kingdom

2022
gold
winner

Entrant Company

Gravity Global

Category

Marketing Effectiveness - Product Launch

Country / Region

United Kingdom

2022
gold
winner
Berger

Entrant Company

Cultivate

Category

Design - Corporate Identity

Country / Region

United States

2022
gold
winner
Unilever

Entrant Company

CRX Design

Category

Design - Packaging (Series)

Country / Region

Brazil