United States | 2022
Entrant Company
Reingold
Category
Covid-19 Related
Client's Name
U.S. Census Bureau
Sub-Category
Covid-19 Related / Other
Experience Level
Agency
April 1 is officially Census Day. That’s not an April Fool’s joke. It’s the law. But in the weeks surrounding April 1, 2020, the COVID-19 crisis engulfed the country and dramatically altered the landscape. The world changed with stay-at-home orders and social distancing. This national emergency happened at the exact moment we hoped the majority of U.S. residents would respond to the census online. The pandemic led Reingold and Team Y&R to throw out the carefully planned Motivation stage playbook and call a series of strategic audibles. Reingold led the way with national TV spots that addressed the crisis in real time. We used video footage we shot across America to make TV and digital spots that spoke to the moment. Our message: In the wake of the pandemic’s economic and social impacts, the need to respond to the census was greater than ever.
Entrant Company
Carol H. Williams Advertising
Sub Category
Advertising
Entrant Company
Pathlight
Sub Category
People / Portrait
Entrant Company
Reingold
Sub Category
Marketing Effectiveness / Other
Entrant Company
Agency Guacamole
Sub Category
Influencer Marketing (NEW)