United States   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2020 Census Marketing Effectiveness

Entrant Company

Reingold

Category

Marketing Effectiveness

Client's Name

Sub-Category

Marketing Effectiveness / Other

Experience Level

Agency

It cost 10 cents every time someone responded to the census online. It cost $55 every time a census taker knocked on someone’s door. Because the 2020 Census was the first to allow people to respond online, we pushed online messaging that emphasized both consumer convenience and the enormous cost savings of self-response. Despite one of the most challenging decennial environments in history – amid the COVID-19 pandemic – this data-driven approach helped the 2020 Census surpass its self- response goal of 66.6% and exceed the final self-response rate in 2010.

2022
United States
gold
winner

Entrant Company

Agency Guacamole

Sub Category

Influencer Marketing (NEW)

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Social Content / Post

2022
Korea South
gold
winner

Entrant Company

Designerkang

Sub Category

Mobile App

2022
United Kingdom
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Sub Category

Social Public Service & Activism