2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

2020 Census Marketing Effectiveness

Entrant Company

Reingold

Category

Marketing Effectiveness - Marketing Effectiveness / Other

Client's Name

Country / Region

United States

Experience Level

Agency

It cost 10 cents every time someone responded to the census online. It cost $55 every time a census taker knocked on someone’s door. Because the 2020 Census was the first to allow people to respond online, we pushed online messaging that emphasized both consumer convenience and the enormous cost savings of self-response. Despite one of the most challenging decennial environments in history – amid the COVID-19 pandemic – this data-driven approach helped the 2020 Census surpass its self- response goal of 66.6% and exceed the final self-response rate in 2010.

2022
gold
winner
Natalia Earle

Entrant Company

buckleUp! Podcast with Natalia Earle

Category

Audio & Podcasts - Audio & Podcasts / Other

Country / Region

United States

2022
gold
winner
ROSSETTI

Entrant Company

Verde Media

Category

Website - Business to Business

Country / Region

United States

2022
gold
winner

Entrant Company

Evergreen Podcasts

Category

Audio & Podcasts - Entertainment

Country / Region

United States

2022
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Integrated Marketing - Intergrated Marketing / Other

Country / Region

United States