2022
Entrant Company
Reingold
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Client's Name
Country / Region
United States
Experience Level
Agency
It cost 10 cents every time someone responded to the census online. It cost $55 every time a census taker knocked on someone’s door. Because the 2020 Census was the first to allow people to respond online, we pushed online messaging that emphasized both consumer convenience and the enormous cost savings of self-response. Despite one of the most challenging decennial environments in history – amid the COVID-19 pandemic – this data-driven approach helped the 2020 Census surpass its self- response goal of 66.6% and exceed the final self-response rate in 2010.
Entrant Company
AMT
Category
Content Marketing Strategy - Content Marketing Strategy / Other
Country / Region
United States
Entrant Company
Moburst
Category
Branded Content - 3D Animation
Country / Region
United States
Entrant Company
Proscalar, LLC
Category
Social Media - Facebook Engagement
Country / Region
United States
Entrant Company
Brand Ave. Studios/Amplified Digital Agency
Category
Strategic Campaign - Brand Strategy Campaign
Country / Region
United States