2022
Entrant Company
Agency Guacamole
Category
Content Marketing Strategy (NEW) - Influencer Marketing (NEW)
Client's Name
Matrix
Country / Region
United States
Experience Level
Agency
Project Description:
Matrix, a leading professional haircare brand of 40+ years, partnered with Agency Guacamole to execute an influencer marketing/content creator campaign for the brand’s new product line “A Curl Can Dream.”
Agency Guacamole conceptualized the campaign, sourced all talent and brought to life a range of video and still content to share across social networks, with a. focus on diverse groups of women from various communities such as the Latinx and Black communities—partnering with these creators to create wash day and styling content to showcase the new product collection.
To highlight one of the product’s key ingredients, manuka honey, we concepted a custom mailer box inspired by a beekeeper’s box, ultimately landing on a multi-tier “tray” concept to help tell the ingredient story visually and experientially.
The campaign was enormously successful and reached almost 3M people across social and saw higher than average engagement on TikTok and Instagram.
Top Content:
• https://agencyguacamole.app.box.com/s/q72h4gzmnatj7qlimhb8ms3s5cm24bar
Entrant Company
European Parliament, IDEA_Int.Comm Unit Office of Secretary-General
Category
Video/ Film / Web Based Productions - Public Interest / Awareness
Country / Region
Belgium
Entrant Company
eContent Digital
Category
Social Media - Social Engagement
Country / Region
United States
Entrant Company
Cooper Smith Agency
Category
Content Marketing Strategy - B2B Branded Content Campaign (NEW)
Country / Region
United States
Entrant Company
Universitat Autònoma de Barcelona
Category
Student Submission - Student AD
Country / Region
Peru