2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Matrix – A Curl Can Dream

Entrant Company

Agency Guacamole

Category

Content Marketing Strategy (NEW) - Influencer Marketing (NEW)

Client's Name

Matrix

Country / Region

United States

Experience Level

Agency

Project Description:

Matrix, a leading professional haircare brand of 40+ years, partnered with Agency Guacamole to execute an influencer marketing/content creator campaign for the brand’s new product line “A Curl Can Dream.”

Agency Guacamole conceptualized the campaign, sourced all talent and brought to life a range of video and still content to share across social networks, with a. focus on diverse groups of women from various communities such as the Latinx and Black communities—partnering with these creators to create wash day and styling content to showcase the new product collection.

To highlight one of the product’s key ingredients, manuka honey, we concepted a custom mailer box inspired by a beekeeper’s box, ultimately landing on a multi-tier “tray” concept to help tell the ingredient story visually and experientially.

The campaign was enormously successful and reached almost 3M people across social and saw higher than average engagement on TikTok and Instagram.

Top Content:

• https://agencyguacamole.app.box.com/s/q72h4gzmnatj7qlimhb8ms3s5cm24bar

2022
gold
winner

Entrant Company

SIMOS Solutions

Category

Website - Branding

Country / Region

United States

2022
gold
winner
Regatta Solutions

Entrant Company

Zbra Studios

Category

Website - Utilities

Country / Region

United States

2022
gold
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Covid-19 Related - PR Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Tarrant County College

Category

Publications - Magazine

Country / Region

United States