Magic – Magic Shave

Project Description:

To reintroduce Magic Shave—a heritage “razorless” shaving brand—to a new audience, the brand partnered with Agency Guacamole to strategize and execute an influencer campaign surrounding its iconic razorless shaving collection.

The strategy with this campaign was to reach a diverse group of influencers and to reintroduce the heritage brand to a new generation and new audience by highlighting the ease and universality of the brand’s products through engaging videos on social.

When sourcing creators for this campaign, our goal was to reach people who were on “ShowerTok” already, or those who talked about fashion, beauty, lifestyle—to reinforce our objective of reintroducing the brand to a whole new generation. This allowed us to create an audience outside of the original demographic—opening the brand up to a wider consumer base.

We contracted and partnered with a range of influencers on TikTok and Instagram to create videos about shaving, razor bumps and irritation, including some who had posted about the brand organically before, and the response was incredible both quantitatively and qualitatively.

As the campaign came to an end, we were thrilled to exceed internal KPIs and reached 4.2M+ people on social and over 1M+ engagements on branded content.

Top Performing Content:

- Hannah (6.2M Views As Of 1/27/22)

- Joseph (6.3M Views As Of 1/27/22)

- Cherish (838.2k Views As Of 1/27/22)