Netherlands   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Stater InMotion

Entrant Company

Cognito

Category

Publications

Client's Name

Stater

Sub-Category

Magazine

Experience Level

Agency

Cognito created a multi-language branded content campaign called Stater InMotion, including a richly-designed magazine, which was the central element, and a portal. The campaign, including magazine, offers strategic information and insights to C-suite professionals in financial services. Stater InMotion (in English) features interviews with: -Leaders in traditional financial services; -Financial technology companies, including tomorrow’s leaders; -Essential trends for leaders in financial services. We also envisioned the magazine as a series, each issue tackling a theme relevant for Stater’s audience: #1: digital transformation (published); #2: growth (soon published); #3: innovation. The magazine offers content for ambitious leaders in financial services, as it combines topics from traditional finance and bleeding-edge innovators in a single publication. With the magazine at the centre of the campaign, we created a website portal (https://www.staterinmotion.com/), which featured the magazine content and additional articles from relevant influencers, and social media channels to actively engage the target audience. This was our content funnel to generate leads for the client, who ultimately wanted out efforts to result in new business. We also had a strategic launch event for the magazine (Stater InMotion - The launch event). Our content funnel generated: • 500 magazine copies were sent to a pre-selected client and prospect list along with key companies developed from our contacts • Organic and paid social resulted in 12,000+ site visits • Contact details of 1,000 professional parties were collected through the website • 100 suitable leads came from the contact details • A leading German neobank became a client A quote from the client: “Developing new business in Germany requires the right tools. A high-quality magazine with content that appeals to the C-suite like InMotion for me is a wonderful conversation starter. It distinguishes us as an organisation and builds our network in a strategic market for us.” Christian Spurk, Sales Manager, Germany, Stater


Credits

Content Producer / Cognito Media Amsterdam
Elliot Lyons
Designer / Cognito Media Amsterdam
Max Peters
Strategic Director, Partner / Cognito Media Amsterdam
Jan Jaap Omvlee
Managing Director / Cognito Media Amsterdam
Richard Neve
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