2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Stater InMotion

Entrant Company

Cognito

Category

Content Marketing Strategy (NEW) - Magazine

Client's Name

Stater

Country / Region

Netherlands

Experience Level

Agency

Cognito created a multi-language branded content campaign called Stater InMotion, including a richly-designed magazine, which was the central element, and a portal. The campaign, including magazine, offers strategic information and insights to C-suite professionals in financial services. Stater InMotion features interviews with: -Leaders in traditional financial services; -Financial technology companies; -Essential trends for leaders in financial services. The magazine offers content for ambitious leaders in financial services, as it combines topics from traditional finance and bleeding-edge innovators in a single publication. The second pillar was a website (https://www.staterinmotion.com/), featuring magazine content and additional articles from relevant influencers, and social media channels to actively engage the target audience. This formed our content funnel to generate leads for the client, who ultimately wanted out efforts to result in new business. We also carried out a strategic event to launch the magazine, which was held at the conference facility of Stater’s former owner, ABN AMRO, who remain a shareholder. The event engaged Stater’s existing network and profiled it as a technology-focused company. Our efforts generated: •500 magazine copies were sent to a pre-selected client and prospect list along; with key companies developed from our contacts; •Organic and paid social resulted in 12,000+ site visits; •Contact details of 1,000 professional parties were collected through the website; •100 suitable leads came from the contact details; •A leading German neobank became a client. Some quotes from the client: “Developing new business in Germany requires the right tools. A high-quality magazine with content that appeals to the C-suite like InMotion for me is a wonderful conversation starter. It distinguishes us as an organisation and builds our network in a strategic market for us.” Christian Spurk, Sales Manager, Germany, Stater “Working with Cognito brings projects to another level. The team created exactly the offline and online content programme I had in mind. They brought my thoughts to life.” Dirk de Koning, Marketing & Digital Communications Lead, Stater

Credits

Content Producer / Cognito Media Amsterdam
Elliot Lyons
Designer / Cognito Media Amsterdam
Max Peters
Strategic Director, Partner / Cognito Media Amsterdam
Jan Jaap Omvlee
Managing Director / Cognito Media Amsterdam
Richard Neve
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Category

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