2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Smarty Pants Brand Design

Entrant Company

Reinecke Design

Category

Design - Corporate Identity

Client's Name

Smarty Pants

Country / Region

United States

Experience Level

Agency

When Certified Teacher and Entrepreneur Lori Bourgeois began offering tutoring services, she wanted to build a lasting brand that was known for motivating and empowering children to learn, and to see themselves as smart, capable students. Reinecke Design was charged with naming and identity design for her tutoring practice, and helped establish a creative voice and visual language that would reflect her values and set her up for scale. We landed on the name \"Smarty Pants,\" as a cheeky way of acknowledging the expertise of the tutors, while empowering the students through positive expectations. Many students who seek tutoring services suffer from low morale, and feel that they are incapable of grasping the subject matter. When a student enters a \"Smarty Pants\" facility, they become a \"Smarty Pants student,\" and they meet with a \"Smarty Pants Tutor.\" These labels are an early form of positive affirmation, putting each child on the path to learning, by first reminding them that they CAN learn. The business owner was well pleased with the name, the creative applications, and our vision for her student experience. \"Chris went over and beyond in helping me brand my growing business. His attention to detail and creativity helped my tutoring business stand out.\" —Lori Bourgeois

2022
silver
winner
Together For Healthcare Heroes

Entrant Company

The Everyday Agency

Category

Pro Bono - Pro Bono

Country / Region

United Kingdom

2022
silver
winner

Entrant Company

dōTERRA International

Category

Publications - Magazine

Country / Region

United States

2022
silver
winner

Entrant Company

Kyani, Inc.

Category

Design - Brochure

Country / Region

United States

2022
silver
winner

Entrant Company

University of Texas at Arlington

Category

Design - Poster (Single)

Country / Region

United States