GLS Rebranding - Employee Campaign

GLS Group is a leading provider of international parcel services, offering reliable, personalized and high-quality parcel, freight and express services to customers in 41 countries. On October 2021, GLS launched a renewed corporate identity worldwide, presenting an updated brand that conveys a fresh, dynamic and human image of the company, ideally adapted to the digital environment.

At such a pivotal moment, all must be on board: success greatly depends on the adoption of change by the whole company. Ulled partnered with GLS Iberia to create a campaign to engage and galvanize its employees, agencies and providers in Spain and Portugal around the new corporate identity.