2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Embraer: Insights for a Different World

Entrant Company

Gravity Global

Category

Covid-19 Related - Content Marketing & Writing

Client's Name

Embraer

Country / Region

United Kingdom

Experience Level

Agency

Despite a world challenged by Covid and lockdown and an industry that focuses on physical events, Embraer, a regional jet manufacturer based in Brazil added more activities to its multichannel campaign than previous years. Physical events were replaced by virtual online events, webinars, demonstrations, industry gatherings and physical experiential activities were replaced by video, VR/AR and animation. The outcome is that this new way of interacting with customers has been so successful there will be no turning back! Aviation manufactures are being challenged by airline operators trying to understand the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes the world’s number one priority. The new 20/21 Embraer – Profit Hunter campaign ‘A force with nature’ addressed this appetite and provided content across all platforms to satisfy what can only be described as an insatiable appetite for thought leadership in unprecedented circumstances. This campaign deserves to win because the campaign adapted quickly from previous go to market campaigns to fit the new reality of Covid and in so doing outperformed not only all previous campaigns but all other manufacturers campaigns including the giants, Boeing and Airbus.

Credits

all@gravityglobal
2022
gold
winner

Entrant Company

Proxima

Category

Integrated Marketing - Business to Consumer

Country / Region

United States

2022
gold
winner

Entrant Company

AMT

Category

Content Marketing Strategy (NEW) - Video or Video Series (NEW)

Country / Region

United States

2022
gold
winner
DIRTT Environmental Solutions Inc.

Entrant Company

Cooper Smith Agency

Category

Content Marketing Strategy (NEW) - eBook (NEW)

Country / Region

United States

2022
gold
winner

Entrant Company

Ascend Agency

Category

Public Relations - Media Relations / Other

Country / Region

United States