2022
Entrant Company
Gravity Global
Category
Integrated Marketing - Social Media
Client's Name
Getac
Country / Region
United Kingdom
Experience Level
Agency
Getac Automotive provides software and hardware solutions to the Automotive aftersales
sector, across its digital AI-based workshop planning and EVHC software.
Campaign objective: Develop awareness of the Getac Automotive content, product
awareness and generate prospects across key markets and sectors.
The campaign:
Creation of Thought Leadership and Op-Ed pieces running across LinkedIn and selected
media titles in the US and UK. Supported by paid, sector and localised geo targeted media,
including social media (Zhi Hu in China), display advertising, YouTube and email, utilising
video, and static imagery, directing traffic to specific landing pages.
Credits
Entrant Company
AMT
Category
Publications - Magazine
Country / Region
United States
Entrant Company
Finalsite
Category
Website - School / Universities
Country / Region
United States
Entrant Company
Reingold
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Country / Region
United States
Entrant Company
Gravity Global
Category
Content Marketing Strategy (NEW) - Content Marketing Integration (NEW)
Country / Region
United Kingdom