United Kingdom   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Integrated Marketing

Client's Name

Getac

Sub-Category

Business to Business

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.


Credits

all@gravityglobal
2022
United States
silver
winner
American Job Center (City of Lincoln)

Entrant Company

AndiSites Inc.

Sub Category

Website / Other

2022
United States
silver
winner

Entrant Company

Carimus

Sub Category

Web App

2022
United States
silver
winner
Proxima, LLC

Entrant Company

Proxima

Sub Category

Brochure

2022
United States
silver
winner
Mansions Senior Living

Entrant Company

atomic.marketing

Sub Category

AD (Single)