2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Integrated Marketing - Intergrated Marketing / Other

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
gold
winner

Entrant Company

dōTERRA International

Category

Publications - Magazine

Country / Region

United States

2022
gold
winner

Entrant Company

Tarrant County College

Category

Advertising - Advertising Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Finalsite

Category

Website - School / Universities

Country / Region

United States

2022
gold
winner

Entrant Company

Mobupps

Category

Content Marketing Strategy (NEW) - Marketing Automation (NEW)

Country / Region

Canada