United Kingdom | 2022
Entrant Company
Gravity Global
Category
Strategic Campaign
Client's Name
Getac
Sub-Category
Communication Program
Experience Level
Agency
Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.
Credits
Entrant Company
Ascend Agency
Sub Category
Media Relations / Other
Entrant Company
University of Texas at Arlington
Sub Category
Illustration / Infographic
Entrant Company
Groove Jones
Sub Category
Nonprofit/Religious
Entrant Company
Gravity Global
Sub Category
Social Campaign