2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign - Communication Program

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
gold
winner
Netflix UK

Entrant Company

Miami Ad School

Category

Student Submission - Student AD

Country / Region

United States

2022
gold
winner
anta kids

Entrant Company

SeeekLab

Category

Advertising - Advertising Campaign

Country / Region

China

2022
gold
winner

Entrant Company

Gravity Global

Category

Social Media - Social Content / Post

Country / Region

United Kingdom

2022
gold
winner

Entrant Company

Ivanti

Category

Public Relations - Televison Placement

Country / Region

United States