United Kingdom   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign

Client's Name

Getac

Sub-Category

Communication Program

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.


Credits

all@gravityglobal
2022
United States
gold
winner

Entrant Company

Ascend Agency

Sub Category

Media Relations / Other

2022
United States
gold
winner
UTA Arlington Art Department

Entrant Company

University of Texas at Arlington

Sub Category

Illustration / Infographic

2022
United States
gold
winner
National Aviation Education Center

Entrant Company

Groove Jones

Sub Category

Nonprofit/Religious

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Social Campaign