2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign - Digital Marketing Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.

Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.

The campaign:

Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
gold
winner
TriSalus—TriNav

Entrant Company

SFC Group

Category

Website - Pharmaceuticals

Country / Region

United States

2022
gold
winner
Pride Houston 365

Entrant Company

Mad Hat Maven Creative

Category

Strategic Campaign - Brand Strategy Campaign

Country / Region

United States

2022
gold
winner

Entrant Company

Ulled Asociados

Category

Integrated Marketing - Intergrated Marketing / Other

Country / Region

Spain

2022
gold
winner
Texas General Land Office

Entrant Company

Proscalar, LLC

Category

Integrated Marketing - Intergrated Marketing / Other

Country / Region

United States