United Kingdom   |  2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign

Client's Name

Getac

Sub-Category

Digital Marketing Campaign

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.


Credits

all@gravityglobal
2022
United Kingdom
gold
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Sub Category

Social Public Service & Activism

2022
Peru
gold
winner
League Against Cancer

Entrant Company

VMLY&R Lima

Sub Category

Pro Bono

2022
United States
gold
winner

Entrant Company

Carol H. Williams Advertising

Sub Category

Advertising Campaign

2022
United Kingdom
gold
winner

Entrant Company

Gravity Global

Sub Category

Content Marketing Integration (NEW)