2022
Entrant Company
Gravity Global
Category
Strategic Campaign - Social Media Campaign
Client's Name
Getac
Country / Region
United Kingdom
Experience Level
Agency
Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments.
Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors.
The campaign:
Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.
Credits
Entrant Company
COPE Content Performance Group
Category
Design - Illustration / Infographic
Country / Region
Austria
Entrant Company
Gravity Global
Category
Integrated Marketing - Product Branding
Country / Region
United Kingdom
Entrant Company
Bell Textron Inc.
Category
Strategic Campaign - Digital Marketing Campaign
Country / Region
United States
Entrant Company
Gravity Global
Category
Social Media - Social Branding Campaign
Country / Region
United Kingdom