2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Getac: K120, Plan for the worst, bring out the best

Entrant Company

Gravity Global

Category

Strategic Campaign - Social Media Campaign

Client's Name

Getac

Country / Region

United Kingdom

Experience Level

Agency

Getac design and manufacture fully rugged tablets and laptops for professionals who work in demanding extreme environments. Campaign objective: Global launch of the K120 tablet to drive product awareness and generate prospects across key markets and sectors. The campaign: Plan for the worst, bring out the best, asked the question “What if tablets could talk?” illustrating how the K120 might react in a number of situations. In each instance it relishes the conditions because that’s what it was made for. Utilising video and static imagery, the campaign ran across targeted social media, (predominantly LinkedIn), display advertising, YouTube and email, directing traffic to specific landing pages.

Credits

all@gravityglobal
2022
grand
winner

Entrant Company

Cultivate

Category

Website - Business to Business

Country / Region

United States

2022
grand
winner
Cleveland Clinic

Entrant Company

Warner Media - Courageous Studios

Category

Covid-19 Related - Content Marketing & Writing

Country / Region

United States

2022
grand
winner

Entrant Company

Appnovation

Category

Website - Travel

Country / Region

Canada

2022
grand
winner
Intuit QuickBooks

Entrant Company

Intuit QuickBooks

Category

Social Media - Facebook Engagement

Country / Region

United Kingdom