Engineering Adhesives for the Modern World

Bostik is a world-class leader in sealing and bonding technologies, creating smart adhesive solutions for industries and consumer across a broad range of markets including construction, packaging, automotive, electronics, and hygiene. As the adhesive division of Arkema, a specialty materials leader, Bostik benefits from unique research & development capabilities to help build a world that is safer, more sustainable, and adaptive. With over €2 billion annual sales and over 6,000 people, Bostik is present in more than 50 countries. Gravity was appointed in May 2019 to launch Bostik’s new Born2Bond™Engineering Adhesives sub-brand to a global audience of end users and distributors. While the primary focus was to rapidly build awareness of the new offering, we also needed to arm the sales team with the assets they needed to be able to confidently sell the new products, while also focusing on driving high-value leads.