2022

NYX Awards - 2022 Silver Winner Winner

2021 Loyal Friends Campaign

Entrant Company

Morris Animal Foundation

Category

Design - AD (Campaign)

Client's Name

Country / Region

United States

Experience Level

Agency

It’s no secret that monthly donors are important to any nonprofit’s success. Morris Animal Foundation wanted to increase the number of participants in its Loyal Friends monthly donor program in a month-long campaign. Tapping into the bond between pets and their people, the campaign wove the concept of loyalty into the imagery and copy. The campaign also included a special $20,000 match.

Credits

Chief Marketing Officer
Carol Borchert
Creative Director
Nicole Maluso
Associate Director of Marketing
Lindsey Washington 
Senior Graphic Designer
Jozy Klupar  
Digital Marketing Manager
Cassidy Ochsner
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