Ireland   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

Instagram page for The Bailey Bar

Entrant Company

Increasily

Category

Social Media

Client's Name

Bailey Bar

Sub-Category

Instagram Page

Experience Level

Agency

The Bailey on Duke Street is a Dublin institution. Great for lunch and dinner but even better for sitting outside, sipping a cocktail, whiskey or prosecco and watching busy Dublin scurry by. Their Instagram page had been growing very slowly in the last two years due to the pandemic and because of visually-good but not very engaging content. At Increasily we created a simple yet effective 5-day a week content strategy based on three pillars: places (the venue and Dublin, the city), people, and food and drinks. The content is a mix of corporate and user-generated photos and videos. Since we implemented the strategy in September 2021, the number of followers has grown by 124% and it\'s now growing at an average of 5-6% or +200 followers a month. Reach has increased 124% and impressions 135% in the first three months of 2022 compared to the previous three months.


Credits

Social Media Strategy / Increasily
Pasquale Mellone
Account Manager / Increasily
Catriona B.
Social Media Manager / Increasily
Allana B.
2022
United States
silver
winner
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Entrant Company

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Sub Category

Advertising Campaign

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Entrant Company

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Sub Category

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Sub Category

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Sub Category

Brochure