2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Carbon Capture Storage AR

Entrant Company

Groove Jones

Category

Website - Green / Eco-Friendly

Client's Name

ExxonMobil

Country / Region

United States

Experience Level

Agency

ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions

ExxonMobil Corporation (“ExxonMobil”) worked with Groove Jones to build an AR experience for the most recent World Petroleum Congress held in Houston, Texas. The AR experience was used in conjunction with a printed wall mural that was part of their booth at the event.

The AR activation is an innovative and engaging experience that showcases ExxonMobil’s leadership and technology expertise in the global energy transition to a lower-carbon energy future.

The experience utilized both AR and WebGL to demonstrate the complex concept and importance of CCS (Carbon Capture Storage).

Visualizing a Carbon Capture and Storage Site Story

When you visit the site, you begin the experience on a beautifully rendered WebGL landing page that walks you through five key elements of the Carbon Capture & Storage site story. Each element is displayed through compelling 3d visuals that highlight a CCS site. As the user taps on the icons, they are transported to that location at the site.

ExxonMobil’s is Carbon Capture Initiatives Around the World

By taping the world icon in the navigation bar, visitors are taken to a 3d view of the world, where they can tap and learn about current examples of how ExxonMobil is committed to advancing innovative solutions for a lower-carbon energy future. We highlight examples across over a dozen locations around the globe.

Integrity – A three-tier system of technologies will monitor site leaks at different levels: atmospheric, near-level, and sub-surface.

Visualizing What 100 Million Metric Tons of CO2

The experience includes an interactive component that helps the user understand what 100 million metric tons of CO2 is equal to through 3d visuals and AR.

100 Million Metric Tons of CO2 = 250 billion Miles

We visualized driving 250 billion miles or circling the earth 10 million times. Users can tap and zoom in to view the world as an animation of what driving around the world could look like.

2022
grand
winner

Entrant Company

Gravity Global

Category

Advertising - Advertising Campaign

Country / Region

United Kingdom

2022
grand
winner

Entrant Company

Vicarious PR

Category

Public Relations - Media Relations / Other

Country / Region

United States

2022
grand
winner

Entrant Company

K11 Concepts Limited

Category

Strategic Campaign - Interactive Brand Experience

Country / Region

Hong Kong S.A.R., China

2022
grand
winner
Dolce & Gabbana

Entrant Company

nss factory

Category

Advertising - Magazine Ads

Country / Region

Italy