United States   |  2022

NYX Marketing & Communication Awards (Marcom) Grand Winner Winner

Carbon Capture Storage AR

Entrant Company

Groove Jones

Category

Website

Client's Name

ExxonMobil

Sub-Category

Green / Eco-Friendly

Experience Level

Agency

ExxonMobil is Using An Innovative AR Experience To Showcase How Carbon Capture Storage Can Remove 90% of Industrial CO2 Emissions ExxonMobil Corporation (“ExxonMobil”) worked with Groove Jones to build an AR experience for the most recent World Petroleum Congress held in Houston, Texas. The AR experience was used in conjunction with a printed wall mural that was part of their booth at the event. The AR activation is an innovative and engaging experience that showcases ExxonMobil’s leadership and technology expertise in the global energy transition to a lower-carbon energy future. The experience utilized both AR and WebGL to demonstrate the complex concept and importance of CCS (Carbon Capture Storage). Visualizing a Carbon Capture and Storage Site Story When you visit the site, you begin the experience on a beautifully rendered WebGL landing page that walks you through five key elements of the Carbon Capture & Storage site story. Each element is displayed through compelling 3d visuals that highlight a CCS site. As the user taps on the icons, they are transported to that location at the site. ExxonMobil’s is Carbon Capture Initiatives Around the World By taping the world icon in the navigation bar, visitors are taken to a 3d view of the world, where they can tap and learn about current examples of how ExxonMobil is committed to advancing innovative solutions for a lower-carbon energy future. We highlight examples across over a dozen locations around the globe. Integrity – A three-tier system of technologies will monitor site leaks at different levels: atmospheric, near-level, and sub-surface. Visualizing What 100 Million Metric Tons of CO2 The experience includes an interactive component that helps the user understand what 100 million metric tons of CO2 is equal to through 3d visuals and AR. 100 Million Metric Tons of CO2 = 250 billion Miles We visualized driving 250 billion miles or circling the earth 10 million times. Users can tap and zoom in to view the world as an animation of what driving around the world could look like.

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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

Event Campaign