United States   |  2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

It's Your Data, Volume 3

Entrant Company

RackTop Systems

Category

Marketing Effectiveness

Client's Name

Sub-Category

Video Campaign

Experience Level

Internal

RackTop\'s \"It\'s Your Data\" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, \"Medical Records\" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it\'s been stolen. \"Intervention\" makes light of lax data security measures. \"CrazyWall\" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, \"Snapshots\" exposes the fact that the most common ransomware recovery strategy is flawed.


Credits

Talent
Seth Kallick
Director/Shine Creative
Drury Bynum
Producer/Shine Creative
Jamie Campbell
Director of Photography/Shine Creative
Louis Vieira
Gaffer/Shine Creative
Benjamin Vaeth Levin
Grip/Shine Creative
Ryan Clark
PA/Shine Creative
Logan Doll
2022
United States
silver
winner

Entrant Company

SFC Group

Sub Category

Advertising Campaign

2022
United Kingdom
silver
winner

Entrant Company

Gravity Global

Sub Category

Communication Program

2022
United States
silver
winner
UTArlington Art Department

Entrant Company

University of Texas at Arlington

Sub Category

Illustration / Infographic

2022
United States
silver
winner
Dutchess County Department of Behavioral & Community Health

Entrant Company

Ashworth Creative

Sub Category

Marketing Campaign