2022
Entrant Company
RackTop Systems
Category
Marketing Effectiveness - Video Campaign
Client's Name
Country / Region
United States
Experience Level
Internal
RackTop\'s \"It\'s Your Data\" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, \"Medical Records\" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it\'s been stolen. \"Intervention\" makes light of lax data security measures. \"CrazyWall\" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, \"Snapshots\" exposes the fact that the most common ransomware recovery strategy is flawed.
Credits
Entrant Company
Sharon and Guy
Category
Design - Catalog
Country / Region
United States
Entrant Company
Cognito
Category
Content Marketing Strategy (NEW) - Magazine
Country / Region
Netherlands
Entrant Company
Reinecke Design
Category
Design - Corporate Identity
Country / Region
United States
Entrant Company
atomic.marketing
Category
Advertising - Banner / Sign
Country / Region
United States