2022

NYX Marketing & Communication Awards (Marcom) Silver Winner Winner

It's Your Data, Volume 3

Entrant Company

RackTop Systems

Category

Marketing Effectiveness - Video Campaign

Client's Name

Country / Region

United States

Experience Level

Internal

RackTop\'s \"It\'s Your Data\" campaign illustrates complex modern cyber problems in amusing and relatable ways. Since the video series first launched with Volume 1 in 2019, the campaign has evolved with more specific and timely situations. For example, \"Medical Records\" speaks to patient data being the target of ransomware and the challenges admins face when attempting to negotiate recovery of data after it\'s been stolen. \"Intervention\" makes light of lax data security measures. \"CrazyWall\" illuminates the fact that cyber attacks are often connected in unexpected ways. And finally, \"Snapshots\" exposes the fact that the most common ransomware recovery strategy is flawed.

Credits

Talent
Seth Kallick
Director/Shine Creative
Drury Bynum
Producer/Shine Creative
Jamie Campbell
Director of Photography/Shine Creative
Louis Vieira
Gaffer/Shine Creative
Benjamin Vaeth Levin
Grip/Shine Creative
Ryan Clark
PA/Shine Creative
Logan Doll
2022
silver
winner
Tiger Strikes Asteroid, Chicago

Entrant Company

Sharon and Guy

Category

Design - Catalog

Country / Region

United States

2022
silver
winner

Entrant Company

Cognito

Category

Content Marketing Strategy (NEW) - Magazine

Country / Region

Netherlands

2022
silver
winner

Entrant Company

Reinecke Design

Category

Design - Corporate Identity

Country / Region

United States

2022
silver
winner
Mansions Senior Living

Entrant Company

atomic.marketing

Category

Advertising - Banner / Sign

Country / Region

United States