Move-in Day Sign MSL

Mansions Senior Living (55+ senior independent living community) requested atomic create a 24 x 36 sign that new residents could pose with on move-in day. The goal was for residents to take a picture that could be posted across multiple social network platforms. The new residents would then share the photo with family members, increasing the amount of interaction throughout these sites. Mansions considers this sign a the first step in promoting Mansions\' communities to adult children/family members, creating a strong positive feeling about the firm and eventually, becoming the go to community they will select when retirement living becomes and option.