2022

NYX Marketing & Communication Awards (Marcom) Gold Winner Winner

Opposition Analysis

Entrant Company

AnalyiSport

Category

Website - E-Learning Education

Client's Name

Country / Region

United Kingdom

Experience Level

Agency

Opposition Analysis In elite football, teams study their opponents carefully, to identify their strengths and weaknesses. Performance analysts use data and video to understand opposition teams in depth and support the coaches as they prepare for each fixture. Drawing on the experience of analysts from the Premier League, the Championship and La Liga, this module shows you how the professionals analyse each upcoming opponent. You’ll learn to see a team the way an opposition analyst does, identifying their key threats and the drawbacks of their system. The module wraps up with an interactive exercise giving you the chance to analyse a team for yourself, and decide what to report to your coach. The exercise is based on real analysis carried out by a La Liga professional. This module is CPD accredited. What will I learn? How analysts use data and video to study opposition teams What tools and resources are available at different levels of the game How analysts examine the match-up between their team’s system and an opponent’s How to identify opposition strengths and weaknesses Best practice for presenting opposition analysis to coaches How coaches use opposition analysis insights in training The limitations of opposition analysis How to analyse an opposition team’s use of space Who wrote this module? The information you’ll learn in this module was provided by a group of performance analysts with experience in the Premier League, the Women’s Super League, the Championship, La Liga and Serie B. You can visit our Experts page to see a selection of the analysts who have contributed to our courses. Our award-winning content team worked closely with the analyst group to create a fully-interactive course based on their expertise. Our content team are not only football fans: we have years of experience creating digital learning for football professionals. Who is it for? As a standalone module, it’s a great introduction for anyone who wants to get to grips with opposition analysis, including coaches and players as well as budding analysts.

Credits

Scott Hewitt
Rory Attwood
Ashley Fletcher
Emily Maliszewska
Angus Wight
Adam Warne
Matteo Camoni
Sabrina Walley
Dipender Singh Rathore
2022
gold
winner
Livisto Spain

Entrant Company

Ulled Asociados

Category

Content Marketing Strategy (NEW) - Content Marketing Strategy / Other

Country / Region

Spain

2022
gold
winner

Entrant Company

Proscalar, LLC

Category

Social Media - Social Public Service & Activism

Country / Region

United States

2022
gold
winner

Entrant Company

Carol H. Williams Advertising

Category

Covid-19 Related - Advertising

Country / Region

United States

2022
gold
winner

Entrant Company

AMT

Category

Advertising - Advertising Campaign

Country / Region

United States